The enormous scaling up of the media offer, for example through online streaming services, the accessibility of social media and the possibility to easily create content yourself, has resulted in an unprecedented polyphony in terms of seating. Perhaps the fact that young people value non-traditional journalistic media forms is also related to this? Many users may recognize themselves in these new voices and faces better than in the voices of traditional news organizations.

2 tasks for news organizations

An alarming development is that no less than 19% of young people indicate that they find it difficult to follow or understand the existing news offer, and as a result have dropped out. There is also work to be done for news organizations in this regard:

  • investing in accessibility by removing barriers, for example by experimenting with new narrative forms for new online platforms.
  • attention for media literacy training in all age groups.

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In addition to the government, news brands themselves must also feel responsible for educating their users. In recognizing professional journalistic sources, for example. This can be done by giving the user insight into the distinctive values ​​of journalistic reporting, and how professionalism and independence are achieved. After all, it is not only in our interest as news consumers to be able to navigate media wisely through the enormous range of Sales Directors Email Lists news and distinguish quality from false information. It is also essential for news brands, as well as for society as a whole.

*Source: The Digital News Report

Netherlands 2022 is about news use in the Netherlands. Together with the Reuters Institute for the Study of Journalism, we conducted the survey for the fifth time in early 2022. Just before Russia invaded Ukraine on February 24, 2022. The study is representative of the Dutch population with internet access of 18 years and older.
**The Digital News Report Netherlands 2022, p.6, Trends in the News sector, Expectations of media companies
***The AI, Media & Democracy ELSA Lab , a research project of UvA, HvA and CWI, investigates the impact of AI on the democratic function of the media.

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