Today’s consumer expects products, communications and campaigns that awaken their senses and stimulate their minds. They look for something more in brands than the product or service they offer: sensations, emotions, thoughts and relationships. Consumers will be able to find all this in your brand if you bet on experiential marketing. All recent studies speak of the deep hostility of consumers to the enormous advertising saturation in the current context. Therefore, differentiation plays a fundamental role. Given the lack of consumer satisfaction with intrusive marketing, more and more companies are turning to experiential marketing or emotional marketing in order to differentiate themselves. The oversaturated world of information and advertising. What is experiential marketing table of contents.

What is experiential marketing 2 Experiential Marketing Strategies 3 Relevance of experiential marketing 4 How to put it into practice We refer to marketing capable of generating positive feelings and emotions in the mind of the Vietnam Phone Number consumer . The center of this discipline is clear and concrete: the consumer. He is the protagonist and, therefore, his benefit is always in mind. The experience as a benefit; profit as transformation. The message of the product must provide a positive and unforgettable experience and, of course, it must be avoided that it supposes an intrusion for the client. People like positive experiences, which, without a doubt, are a battlefield in terms of business competitiveness.

Experiential Marketing Provoking

Experiential marketing strategies A good experiential marketing strategy will plan authentic personalized experiences before, during and after the purchase with a clear objective: to establish a direct connection between brands and consumers. This strategy will require conducting market research that collects the ways of thinking and the purchasing processes of that segment to which you will direct those experiences. Remember that a large part of society makes its purchases based on the sensations that the brand arouses and the attributes that it has previously associated with it.

Storytelling and virtual or augmented reality experiences are very useful. Tools for attracting consumers and awakening new sensations in them that connect them with your brand. Big brands like Coca-cola try to change lifestyles by motivating and inspiring their consumers. It also happens with the multinational Starbuck. Which tries to get closer to its customers from the moment they enter its cafeterias, offering them. A close and personalized service. Relevance of experiential marketing The current market demands more and more individual communications. The detriment of mass marketing and advertising. Experiential marketing has served as a link between the old status quo of brands based on mass marketing and the increasingly personalized marketing we know today.

Emotions in The Consumer

However, companies dedicated to marketing consulting are specializing. However, development and execution of experiential marketing actions. Knowing how important it is for a client to be able to experience a brand and arouse feelings around the products. The job that experiential marketing experts have ahead of them is to guarantee feelings and experiences. However, all points of contact between the consumer and the brand : promotional marketing, point of sale, events, guerrilla marketing, interactive, viral, mobile marketing, service customer service, public relations, etc. This will be the way for corporations to maintain their brands. How to put it into practice Every company wants its brand not to be forgotten.

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