Surely you have already heard about Inbound Marketing , either in blogs or in marketing agencies. The truth is that it is a term that is on everyone’s lips and has been with us for a few years now. But what is inbound marketing? To answer this, let’s go back in time. What were marketing strategies like 10 years ago? do you remember them? phone calls around the clock, paying for large ad slots, filling the most popular sites with ads. Were these types of campaigns successful? Maybe at the time, but not so much anymore. Everything changed with the evolution of users on the web and the arrival of new trends. READ MORE | FACT: This website will help you plan day-to-day marketing techniques One of them, Inbound Marketing, came to change how a digital marketing campaign is thought.

It is a set of techniques that does not bother the user. It is a combination of several actions, be it with SEO, content marketing, lead generation, among others. Its purpose is to make the user find your brand, without having to search for it, or Switzerland Phone Number having it reach them thanks to actions that they might consider annoying, such as bombarding them with emails or notices. The concept was coined in 2005 by Brian Halligan , the co-founder and CEO of HubSpot . The phases of Inbound Marketing marketing 1. Traffic attraction: Through techniques such as content marketing, SEO and social networks, users are brought to your website, generating traffic.

Some of the Tools Could Be Write

Conversion: The user finds relevant content of their interest and leaves you their data to receive more information (form, landing page, etc), in this way you can build a database. 3. Close: With techniques such as Lead Nurturing you can send relevant information to your users according to their needs and thus you will be able to send your commercial offers when users are looking for them. 4. Loyalty : The job does not end when you make the sale. You can monitor your customers, offer them deals, keep them happy, make them feel like ambassadors of your brand, not just customers. For many, Inbound Marketing can be summed up in one sentence: Marketing designed and centered around people.

Did you know that with the marketing funnel customers were the last priority? Yes! Crazy these days if you ask me. Fortunately, this changed and came from the hand of its own creators and our partners : HubSpot. They suggested leaving this model behind and starting to use the customer-based cycle as a model for running their own business. Now the customers would be at the center of the process, as shown in the image below this text. It was James Watt who created this wheel-shaped model to represent energy efficiency. Like the wheels on a train or a car, the amount of energy it stores depends on how fast it spins, the friction or interference it encounters, and the size.

on Your Blog Write Content

This energy is especially helpful when considering how customers can fuel the growth of your business. customer based cycle The client-based cycle proposal arises from this concept. This is where word of mouth is once again a fundamental part of the strategy. While marketing funnels lose momentum at the bottom, customer-based cycles harness that momentum to feed back into each other, and because they retain it so well, all the extra energy you add to power the cycle goes into the overall capacity. . In chapter 4 of our podcast we also talk about the relevance of doing Inbound Marketing. Continuing this shift from the funnel to the customer-based cycle, Brian Halligan, HubSpot’s co-founder and CEO, explained that today “customers are.

Leave a Reply

Your email address will not be published.