The importance of Belgium WhatsApp Number List marketing for your political campaign During each election campaign, digital marketing represents the X factor of your communication strategy. If you are a child of the 90s and even before, you inevitably remember the hype of communications on television, and in the press during periods of political elections. I remember being indifferent, or even hilarious, several times watching on television the official commercials of the different candidates and political parties, sometimes bordering on outdatedness. This was particularly the case in 2009, when the UMP had the brilliant idea of ​​surfing the ephemeral fashion of lip dub .

As a reminder, the lip dub initially consisted of presenting a company, its employees and especially its managers through a video clip made most often in the workplace. The idea being to refresh the formal image that the general public could have of the business world. It was therefore logical that a political party like the UMP seizes this new way of communicating, for the better, and especially for the worse… Fortunately, the landscape of political campaigns and messages today has radically changed. The time when politicians spent astronomical sums of money on video and paper communication campaigns, without having real control over the scope of their message, will gradually become over.

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Now, the time has come to gain more results while spending less , by taking advantage of digital communication channels such as social networks and search engines like Google. In this article, we would like to define how, whether you are a politician or a politician, using digital marketing through an Inbound Marketing strategy can help you achieve effective and measurable results by allocating a suitable budget. audience you are targeting. Summary What is Inbound Marketing? The creation of your website SEO at the service of your online reputation

 

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The example of Jean-Luc Mélenchon’s blog Be visible on research relating to Jean-Luc Mélenchon Be visible on generic Google searches Social networks to reach your electorate immediately State of play of the use of social networks in France Facebook and Instagram to capture user interests Social networks to build your audience French law on paid advertising on social networks Community Management to interact with your audience Measure your results What about emails in all of this? The example of Barack Obama’s campaign The British example Conclusion email marketing Conclusion What is Inbound Marketing? Within the framework of the policy, inbound marketing consists in attracting the voter towards either rather than going to seek it with advertising slogans.

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For decades, political campaigns have focused on top-down communication that did not place interaction at the heart of the relationship between the voter and the politician. Mitterrand poster Campaign poster by François Mitterrand during the 1981 presidential election against Giscard From now on, Inbound Marketing makes it possible to approach political communication with a more respectful approach to the voter by providing real added value and arousing their interest. Inbound Marketing vs outbound Marketing Let’s find out which digital communication channels to use to disseminate our inbound marketing strategy and set up interaction with voters.

The creation of your website We are going through an era in which digital is omnipresent, where the website represents for a political party or a personality, its digital identity. Your website is the main medium on which all your digital communication will be focused. Needless to say, to conduct your next political campaign effectively, the creation of your website is crucial. SEO at the service of your online reputation SEO (Search Engine Optimization), also called SEO , represents the soul of digital marketing. Search engines, and mainly Google’s, are ideal showcases for making your political measures and the direction of your approach visible to all Internet users. A

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