For Instagram this Nigeria WhatsApp Number List French Instagram user opens his application up to 10 times a day ( Source: Instagram France for the year 2018 ). This behavior is explained by the fact that public figures on Instagram have a habit of sharing their daily life at high frequency. Added value: Instagram establishes a closeness between a personality and his followers. Ability to locate posts in order to be visible and found by local users. Laurent Wauquiez Instagram Laurent Wauquiez’s official profile post located for a Savoy audience Measure your results A digital communication campaign will
only be successful if it is effective and has aroused something within your electorate and potential voters. In this sense, it is essential to measure the results of each Social Media campaign and to refine your strategy continuously. Facebook and Instagram integrate analysis tools that will allow you to measure the effectiveness of your digital marketing campaign. Here is a sample of factors you can measure: The types of users who were most receptive to your message: gender, age, etc. At what time of the day interactions are strongest .Once again, all of these analyzes will allow you to optimize the targeting and Community Management of your Social Media communication .
The 1st Person With The 2012 Campaign Long Gone
campaigns in order to improve your overall digital strategy. What about emails in all of this? According to the SNCD, the professional organization representing the Data Marketing Industry, in 2017 9 8% of French Internet users had an email address . Let us recall an essential thing which may seem stupid but “mail” translates in French as “mail”, the email therefore corresponds to electronic mail. In politics, paper mail has always been an integral part of campaigns, whether at the local or national level. Email is an evolution of traditional mail. Added value of email: We can segment and
send information emails to the email addresses of Internet users located in our voter pool. Problem: How to obtain a high open rate of our emails and arouse the interest of Internet users? The example of Barack Obama’s campaign Every digital marketing and emailing campaign must have an end goal. For Obama’s emailing campaign during the 2012 presidential election, the goal was to collect as many financial donations as possible. Objective easily achieved since the 44th President of the United States has raised $ 690 million through the application of best practices in email marketing.Fallsgraff and Chief Digital Officer Amelia Showalter have revealed some of their secrets. The main axes of the emailing strategy applied: Optimizing Email Subjects:
In , Obama’s Email Campaign Manager Toby
Toby Fall sgraff said the most successful email subjects were simple, familiar objects that you would expect to receive from other people like ” Meet me for dinner ”or“ Are you up? ” A / B tests : for her part, Amelia Showalter explained that the campaign team had carried out A / B tests, and not only on the subject lines of the emails and the sums of money they were going to ask for, but on the body and structure of the email itself. The digital communication teams have tested up to 18 variations to optimize and identify the best emails in terms of design, formulation, objects, etc.
The frequency of sending emails : According to Toby Fallsgraff it is essential to increase the frequency of sending emails as polling day approaches . For the record, towards the end of the presidential campaign about twenty authors were working on the emails to send until they fell tiredly on their desks. The data analyzes established subsequently did not show any negative impacts following these growing emails. The British example Another complementary example to that of Obama, the practices followed by some members of the British Parliament who sent up to 10 email campaigns per month .