It is therefore good to first remove this tension in your vacancy text. You do this by being very clear in your text. For example, about the procedure and the closing date. Make it as easy as possible for the candidate by properly managing expectations right away. Make sure your job description answers questions rather than raises them.

2. Note the 3 magic words: but, because and if

In addition to clarity in the text, your choice of words has a major influence on the subconscious brain of your candidate. Words like ‘but’, ‘because’ and ‘if’ have more effect on the experience of a text than you might think beforehand…


With the word ‘but’ the human brain has a direct negative association. You may be familiar with the First Dates program. Two unknown people are matched here and enjoy a three-course menu together. At the end of the date they can tell each other if they liked the date enough for a sequel. And then comes the ‘but’…

Very often you hear sentences like ‘I thought it was a really nice date and you looked great, BUT…’. And you can hear that ‘but’ coming from the beginning of the sentence. A lot of people do this. They start with something positive and then put a ‘but’ in it. So the brain is also conditioned in such a way that everything about the word ‘but’ is not true. Everything that comes after the ‘but’ also weighs heavier

Also in the hiring process, using a word like ‘but’ can make a big difference. You can use it smarter by reversing the two messages. Just look at the difference in the sentences below.


Other ways to use ‘but’ in text is to cut up long sentences and make them easier to read.

My advice? Delete the word ‘but’ from your text as much as possible to remove the negative Design Directors Managers Email Lists charge. Make shorter sentences. Optionally, you can replace the word ‘but’ with the word ‘and’, to give it a positive twist.


Design Directors Managers Email Lists

Behind ‘because’ everything is correct. At least, that’s what our brain thinks. And that is not for nothing. This came about when at the age of 3 we got an answer to every question in our why phase.

An experiment at an American university has shown that the word ‘because’ adds a lot of value to a sentence, even if it is followed by a nonsense reason.

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