Twitter Ads: a look back at the 4th quarter of 2018
Twitter released its fourth quarter results on Thursday, reporting total revenue of $ 909 Laos Email List for the last quarter, up 23% from a year earlier, and over $ 3 billion for the year. Advertising revenue totaled $ 791 million in the fourth quarter, of which $ 425 million came from the United States.
Twitter Ads ad revenue The company said daily monetary users (mDAU) reached 126 million worldwide, including 27 million in the United States. The growth in the number of users remained relatively stable between the third and fourth quarters of 2018, increasing from 124 million to 126 million at the end of the year. Twitter saw a 9% year-on-year increase in mDAUs in the last quarter.
Increase In Advertising Investment On Twitter Ads
witter also reported monthly active users to 321 million users in the fourth quarter of 2018, down 5 million from the MAUs reported in the third quarter of 2018, and nearly 10 million below the 330 million mark. UFA’s app in the last quarter of 2017. The company announced that it will no longer disclose MAUs after the first quarter of 2019.
Social media ad spending increased 33% in the fourth quarter, with cost per engagement down 7%. For good reason, the many targeting possibilities of Twitter Ads, similar to those offered by Facebook Ads : targeting by gender, age, username, interests, personalized audiences, TV targeting, targeting by events, but also remarketing, lookalike, base mail.
More Information On The Results Of Twitter
In the fourth quarter of 2018, Twitter generated total revenue of $ 506 million in the United States. The company’s global workforce grew 16% year over year, with more than 3,900 total employees at the end of 2018. Do not hesitate to contact one of our consultants for the creation of your Twitter Ads.
Instagram has therefore struck a blow in the world of influencer marketing. Its new Brand Collabs Manager platform should allow advertisers and influencers to work in complete transparency, for a better efficiency of their actions. Do not hesitate to contact our consultants who are 100% experts in the creation and optimization of your Instagram Ads strategy.