Doesn’t just mean sending tweets and posting new articles on Facebook. If you do your job right, you can drastically increase traffic to your site, increase your customers’ consumption, and create brand ambassadors that generate positive word of mouth advertising all over the web. Do you have a bad social media strategy? It could be harmful. Managing your social media channels effectively takes love and care. If you want to be serious (and you should), don’t let some intern do it on their coffee break. Here are the five most common mistakes to avoid when building and managing your social media empire: 1. Act without a plan Planning is important. Imagine a soccer team running around and playing without any plan. –Surely it would work but always? It is not a good idea. The same goes for social networks. Define what your goals are and make a plan to achieve them.

Here are 7 quick steps to creating a social media strategy. 2. Thinking that size does matter The number of Twitter followers you have doesn’t Philippines Phone Number matter. Anyone can go on eBay and buy 5,000 followers for but it’s not going to do anything to make your business successful, it’s just going to boost your ego with glamor metrics. Thousands of followers may look good in your trophy case, but if they aren’t quality leads, this activity becomes a waste of time and money.

Media That Entrepreneurs Make

Once you have a quality following and they are engaged with your site through interesting content, relevant questions and important news, you can feel confident. 1,000 loyal followers is more powerful than 50,000 spam followers. 3. Spread your business Choose three or four platforms that are the most used by your customers and focus on them. It’s better to be awesome on a few relevant sites than just “okay” on all known platforms. Most online stores make profits by focusing on networks like Facebook, Twitter and Google Plus.

If you’re a B2B company, then you’ll want LinkedIn to be your main social media weapon. 4. Ignore the competition Some say that knowing the competition is having part of the battle won. I wouldn’t go that far, but it’s certainly important to understand what the other players in the game are doing and what they’re offering to your potential customers. Keep an eye on your competition by regularly visiting their site, reading their press releases and frequenting their social media accounts. You’ll be amazed at how much you can learn from them, the good things they’re doing, and (perhaps most importantly) learn from their mistakes and improve on them.

Doing Social Media Actions

Not looking in the mirror Take a good look at yourself. Tracking your progress will help you stay focused on things your business currently needs. If something doesn’t work, change it. Hootsuite is the most popular social media management platform that allows you to manage your social accounts. It doesn’t matter the size of your company (it can even be just you), and it offers you a basic plan at no cost . If you are looking for more information, you can consult.

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