Procter & Gamble’s Tide is running a tie-in with Marvel Studio’s upcoming “Doctor Strange in the Oman Phone Number Multiverse of Madness” that crosses over into its brand universe, per details shared with Marketing Dive. In a teaser shared on social media last week, actor david harbour. Reprises his role in the detergent marketer’s “it’s a tide ad”. Super bowl commercials. As he looks to Oman Phone Number remove a stubborn jelly stain from a shirt. One of the portals from “doctor strange” appears. In the background and snatches his tide pods away before. He can get to washing, with harbour. Remarking the sudden disappearance is “strange.”the post serves as a runway for a new 60-second. Spot where benedict wong, who plays. Sorcerer supreme wong in the film.

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Chase to catch and clean Doctor Strange’s sentient. Cloak of Levitation before the titular hero returns. To Oman Phone Number his home base at the Sanctum Sanctorum. The ad developed between Saatchi & Saatchi, Marvel Studios and Bullitt shows Tide trying to port over the Marvel Cinematic Universe’s (MCU) focus on interconnected storytelling to its brand-building initiatives. BANKING DIVE Get the Daily Dive newsletter from Banking DiveFrom technology to Oman Phone Number regulations & policy, the Daily Dive newsletter will keep you up-to-speed on the latest industry news and trends. Sign Up for FreeDive Insight: Tide is weaving together a multipart narrative to support its tie-in with the latest MCU instalment, which hits theatres on May 6. Bullitt, the creative studio.

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Co-founded by the Oman Phone Number Russo brothers, who directed several MCU films. Similarly, The Tide effort is loaded with nods not only to the long-running superhero franchise but also to past P&G marketing work, specifically a well-regarded Super Bowl campaign that was also made with Saatchi & Saatchi. Several spots that ran during Super Bowl LII in 2018 faked viewers out with different scenarios before revealing they were all promoting the laundry detergent. Harbour, the star of the creative, has also appeared in the Oman Phone Number MCU, linking the two brands together. Similarly, Tide feels confident that consumers still carry warm feelings toward “It’s a Tide Ad” and will appreciate the reference.

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