This announcement Kuwait WhatsApp Number List important step in the democratization of voice, since it will no longer be necessary to develop a Google Action via the Google interface for developers. Summary What are Google actions? Which pages are eligible for structured data? The How-to Action for smart screens The Google Assistant to extend your reach What are Google actions? Google Actions are a way to interact via voice with Google Assistant. Google Actions come in many forms. By means of a voice command that triggers the Action, a quiz can be generated, such as songs, or even vocal games created by brands to accentuate their notoriety. In the context of this article, the creation of Google ,

Actions through structured data tags is intended to provide guided and detailed voice instructions to the Internet user. Until today, developers had to code through the Google Developers interface to create an Action. Now publishers can simply add structured data to existing how-to content so that it becomes an Action for Google Assistant. Here’s how the Google Actions developer page describes this new feature: “Actions on Google allow you to extend the functionality of the Google Assistant. Actions allow users to accomplish things through a conversational interface that can range from a quick command to turn on certain lights or a longer conversation, like playing a quiz.

Create Google Actions With Schema Tags

” Unfortunately, creating actions meant knowing how to code. This is no longer the case for how-to content creators. Which pages are eligible for structured data? Google has published a developer page explaining how to set up HowTo structured data tags . Here is an excerpt from the document: “Structured data HowTois appropriate when the main purpose of the page is a guide. When you use proper markup for a guide page, it can appear as a rich result in Google search and as a specific action in the Google Assistant, which helps to attract the right people to your site. ” Google indicates through this documentation that there are two ways to determine if the How-to tag is appropriate for your content

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The response to the How-to must correspond to content structured in sequences, with paragraphs or a bulleted list The How-to question should be the main topic of the page The second point seems to indicate that you cannot add a HowTo tag to an existing page with other content, like an article or a product page where selling the product would be the primary focus. The How-to Action for smart screens How-to actions are currently reserved for Google Assistant. However, Google is currently in the process of partnering with publishers interested in participating in the publication of practical content for smart displays, like the Lenovo Smart Display.

Google Announced That Publishers

The Google Assistant to extend your reach We have heard a lot in recent months that the content used by the Google Assistant to provide a voice response causes a drop in general traffic on the sites since Internet users no longer click on the result in the Google SERP. This is the case for Positions 0 in particular. If we decide to see the glass half full, we can also think that creating actions for Google Assistant using structured data can extend the reach of your brand by generating additional traffic. Only this traffic will be vocal. The implementation of HowTo structured data beacons on your eligible informational pages could therefore.

represent a new opportunity for your brand to reach your audience, vocally this time. At the same time, if you have never committed to a voice-related strategy, this novelty can be a first step for your business. To learn more about Google Actions, watch the video below on how to create your Google Assistant Action.Google checks HTTP status first when crawling John Mueller of Google recently explained that the HTTP status code is the first thing Google checks when crawling web content. This topic was discussed during the Google Webmaster Central Hangout on October 18th.

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