No going back on the trend of shopping. Through social media platforms. According to statista, market forecasts indicate that. The global volume of this type of sales will reach 2.9 trillion dollars in 2026.
One of the main reasons for the rise of social commerce is. The personalized shopping experience that users can find in applications. Such as instagram, pinterest and facebook.
Hyper-targeted ads play an important role in helping businesses. Target ideal customers. That statement is confirmed by the report that 75% of gen. Z users in the us say that there is a real influence of social ads on their purchase decisions.
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Mentioning the notable growth of visual content formats. Businesses have realized that more and more consumers are engaging with fast video, live streaming, and high-quality images.
Consequently, it’s no surprise that 40% of Pinterest users search for products and brands on the image-based platform.
YouTube once again demonstrates the trend for visual content, which is a source of research for 51% of buyers in the US and UK.
The numbers don’t lie, so let’s not waste any more time and look at some cases of companies that created great social commerce experiences for their customers and prospects.
5 impressive examples of social commerce strategies
1. Au Revoir Cidirella
Fashion footwear brand Au Revoir Cinderella from Barcelona currently uses User-Generated Content to promote their offerings while engaging with their audience.
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Shared an image submitted by a shopper to express the authenticity of their footwear.
Interactions like this allow brands to build more natural relationships with potential buyers because they can see how a product fits into the lives of real consumers.
With a solid UGC strategy, your followers will be happy to Luxembourg WhatsApp Number List create content for your brand and also promote it on their social channels. This is a great way to develop a genuine bond with your audience.
The strategy could work even better if the users who generate content for you are popular on the Internet. Au Revoir Cinderella also partners with micro-influencers from the fashion industry to achieve greater reach on Instagram and acquire more leads.