So ideally, your job is to find your niche and to narrow it down as much as possible. Question: With the fierce market competition, how can I be the leader and be nationally recognized by the consumers? Answer: You want to be the leader in Croatia Phone Number your category or in your unique area of expertise. By doing so, free publicity will flow to you quite easily. Non-traditional mediums will seek you out. Specialized publications, strategic marketing alliances, and community television stations are wonderful.

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The word out effectively at little or no cost. For instance, speaking of the entrepreneur who ran his own healthy food vending machine company. He also had a tremendous knowledge in the personal training field. He had a spot in the local radio show that enabled him to promote his business to the wide public. Since it was something different and new to any other radio show, he had his spot for free– yes, free! He also took calls on the show, had his phone number broadcast during the show, and had an question-and-answer format where people listening to the show had the ability to ask questions to which he (or his guests.

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The show was not meant to advertise him directly but meant as a public service gesture. Publicity is remarkably different than advertising. It is far more credible and believable. And there are many ways to get publicity for you business, let alone free publicity. In a hyper-competitive marketplace, specializing causes people, other mediums, as well as other companies (looking to refer clients or to form strategic marketing alliances) to seek you out. Your goal is to become known as an expert in your field. If you have narrowed your focus to a very specific, highly specialized field, publicity will come easily to you.

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