Already in 2016, Expedia and Netherlands Phone Number List showed us through their Mobiles Index that travelers were highly dependent on mobile devices . As a travel facilitator, the smartphone provides instant access to a multitude of information and shares experiences and opinions. Better informed, the customer becomes more demanding and only makes up his mind after having consulted several sites. Hotel customers surveyed by Coach Omnium consider price the first criterion when choosing a hotel because it is considered more reliable to get an idea of ​​the range of the latter. But the price is certainly not the only important criterion.

With the advent of referral sites, customers have become more responsive to the opinions of their peers whom they trust more than any marketing campaign. Going through recommendation sites such as TripAdvisor has become an essential step or even a reflex before booking. The millions of unique visitors per month on the site bear witness to this new reassuring reflex. This search for external opinions on the part of customers is a symbolic example of the evolution of consumption habits which now places the consumer at the center of decision-making and of the e-reputation of hotel establishments. Digital for the

Digital For The Implementation Of New

implementation of new services “When you’re away from home, it’s important to feel as comfortable as possible. This is why we have developed the MoodPad tablet. Open / Close the blinds, play with the lights, adjust the temperature, select your alarm clock theme, all from your bed. »Citizen M More than just a quest for comfort, travelers are also looking for an experience. A unique and digital experience. This is the promise that hoteliers must make today to guarantee their customers a quality service: to satisfy, they must be pioneers in the digital transition. Digital opens up a new communication interface between the hotelier and


his client. The relationship of travelers with their smartphone offers undeniable opportunities for hoteliers to interact and collect data on their customers through Big Data. But the smartphone is no longer the only tool that hoteliers can use. The IoT (Internet of Things) should ultimately make it possible not only to manage the comfort of the rooms and the building in its entirety, but also to respond to other current challenges facing hotel operators. Thanks to the collection and analysis of data, operators can identify the causes of malfunctions and correct them, and thus improve the customer journey throughout their stay.

Ota, A Partner Who Wants You Well

While the large hotel chains have no difficulty in setting up digital spaces and applications dedicated to their services, the same is not the case for independent hoteliers who rely mainly on online travel agencies ( OTA – Online Travel Agency). OTA, a partner who wants you well The objective of OTAs is to facilitate consultation and reservation of various travel services: air transport, hotels, car rental, stays. Among the most famous are, the world market leader and Major players in online reservation for twenty years, they represent more than half of online reservations in Europe. Hoteliers have historically linked to it because they did not have the means to invest in communication tools to improve their online

visibility. Having become essential, these reservation platforms abuse their dominant position. In France, they impose commission rates between 17 and 25% of the price of a room sold on their website. In addition, the central offices limit contact between the hotelier and the clients as much as possible when the latter have made reservations through their sites. It is complicated for contracted hoteliers to retrieve the personal data of customers who have booked through them (email addresses, telephone numbers, cities of residence), in order to know their expectations and improve their stays. In summary… Today, although

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