The digitalization of events has been the order of the day for many years, but what seemed like a gimmick or a innovation. Innovation ranges from understanding (intuitive or not) of buyer’s behavior to the ability to … became a necessity after this annus horribilis which saw so many professional events canceled. Despite these difficulties, Hervé Bloch Panama Phone Number List with his Big Bosses that there is no inevitability and that creativity can be born out of chaos. I invited him to tell us about the events and their digitalization, on the occasion of the recent acquisition of Proximum 365 by his company Digilinx , and to take stock of the events and the importance of digital in this sector which has suffered greatly. of the crisis.
The digitalization of events: a must
Proximum 365 was created by entrepreneurs 20 years ago to organize business conventions in the field of industry. Very quickly the subjects were global, and they have therefore developed a technology for online meetings for a very long time, which has of course exploded with confinement.Beyond the performance and the technology, I really liked the leaders. We decided to lead a common adventure, and I took a majority stake in the capital of this company.
The Digitalization Of Events: A Must
Proximum 365 was created by entrepreneurs 20 years ago to organize business conventions in the field of industry. Very quickly the subjects were global, and they have therefore developed a technology for online meetings for a very long time, which has of course exploded with confinement.
There was of course an issue of digitizing events since we were able to organize four digital events this year which were all very successful, which were all about our basic DNA, business networking and one-to-one. And for their part, they were able to deliver their industry events which they themselves also digitized.
And you, do you find Google’s decision to encrypt organic keywords problematic for your business? Have you thought of any other ways around the problem? Anyway, thank you Moz and kudos to Rand Fishkin !
How To Successfully Digitize Your Events
The digitalization of events leaves many people perplexed, because visitors are present, but we cannot meet them. We did visios between peers, also 24 workshops with good practices, with for example a member of the jury who chose a favorite subject and would defend his subject with a service provider who could carry it globally.
On this day, we created more convivial, more networking moments, alongside very structured moments, such as meetings between service providers and applicants. A bit like in our physical events, where there are very structured moments, where we have to perform 4000 meetings in four hours, and then, much more off moments to take the time to exchange.