Tomorrow and until May 8, a veritable festival of collaborative consumption opens in Paris. On the program, an action documentary on Canal + on Global Sharing , a village dedicated to the Paris Fair and Armenia Email List Fest, a 3-day gathering of actors with one objective: to make known and promote to the general public a set of practices based on the horizontality of network exchanges stimulated by the development of online communities.
Cars, washing machines, apartments, gardens, time, knowledge and expertise … now everything dealein joy and good humor. The main promise: to compensate for declining purchasing power by increasing the quality of life provided by new consumption patterns inspired by our digital practices.
Markets Give Way To Networks, Goods To Services, Sellers To Providers.
In 2014 it is undeniable that we are there. Membership is at the rendezvous: 83% of French people according to Obsoco (Observatory society and consumption = http://www.lobsoco.com/) approve the idea that “today, the important it is to be able to use a product more than to own it ”.
Access takes precedence over property to stimulate market or non-market exchanges that take place with a limited number of intermediaries. And whether online or in real-life sharing spaces such as coworking spaces, fablabs and other “human centrifuges” that are being invented day by day.
In this context of crisis, the collaborative economy promises us to revisit consumption and production. Remember: the underlying values and principles were written by Jeremy Rifkin in 2000 in his book “The Age of Access”:
Capitalism Mutates Towards Use Value.
But beware: behind this term of the collaborative economy lies the bubble of the “ Sharing Economy ”. A term that appeared in Silicon Valley to designate a business of platforms and intermediaries offering Internet users to market their goods or services for remuneration. Platforms inherited from web 2.0, towing audiences and communities, building trust and facilitating contacts and exchanges against commissions.
The first US figures demonstrate the enthusiasm of investors and the adoption of these practices approaching the Web 2.0 bubble. Airbn’b joins the very closed club of start-ups valued at more than 10 billion USD ! If the subject interests you, let’s meet at these events to experience, discuss and be inspired by this new generation of entrepreneurs and authors who promise us creativity and innovation to re-enchant consumption.