But when it comes time to take action, it’s a cold shower. Not only do you not know where to start and you are, in addition, quickly discouraged when you see the time it will take you to read the thousands of articles Tonga Email List the advanced features of this social network. Yeah, you know? These famous articles which explain how to master the targeting of your advertising campaigns with the Power Editor, how to improve your engagement rate or how to manage several pages using the Business Manager.

I promise, you will eventually read them one day. But what you need right now is to understand the basics of Facebook.. And that’s good because that’s what we offer you through this article dedicated to the fundamentals. Recommended for all business owners, marketing and communication managers.

If you had, with your experience, one piece of advice to give to start-ups, what would it be? Already do not go it alone. And above all, quickly develop smart partnerships with as many relevant players as possible (companies and institutions). Today all companies are getting kicked in the butt thanks to the digital transition and we are at the heart of this transformation, so do not hesitate to knock on doors to change the lines.

Facebook, What Is It?

Let’s start from the beginning. Facebook is therefore a social network launched in 2004 in the United States. To put it simply, a social network (or social media), as we understand it today, is a tool allowing interaction between different individuals. Initially reserved for students of Harvard University, Facebook has gradually opened up to an increasingly large audience. The success has been dazzling, to the point that the platform today occupies the leading position of social networks. There are more than 2 billion people around the world registered on the tool. In Réunion, it is estimated that more than 500,000 Facebook users are used , or more than half of the population. Facebook is therefore by far the number one social network on the island.

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Facebook: what is it for?
Mark Zuckerberg, the founder of Facebook repeats it whenever he has the opportunity: he created his platform to allow his users to “stay in touch with the people who matter in their life”. Basically, Facebook allows content to be shared, mainly in the form of photos, videos or links to websites between individuals. This content is displayed in what is known as the user’s “ NewsFeed ” . This is the focal point of Facebook and is critically important to anyone interested in the tool. Note that there were already tools for sharing content before Facebook came along. But none of them have been so successful.

Facebook Sorts Content

Yes, but wait… Each Facebook user has an average of 200 Facebook friends. Each user is also a fan of 100 business pages and belongs to around twenty groups. Each member of the social network would therefore be entitled to all the content published by more than 300 sources on a daily basis? Well no, fortunately.

In order not to drown its users under a flood of images, texts, videos or links, Facebook uses very complex mathematical formulas (grouped together in a formula called “EdgeRank”) capable of sorting through the whole of these publications to display only those it deems sufficiently relevant. This is another essential notion of the social network: content published on Facebook is not necessarily visible to all users. Only “interesting” content will be. And these contents are therefore personalized according to each user.

So what exactly is “interesting” content ? How does Facebook sort it out? To choose the content to display, the social network essentially relies on the number of people who react, comment on or share the various publications to determine their place in the news feed of each user. The more content generates what is called “engagement,” the more likely that content will appear in the News Feed. Note that Facebook decided at the beginning of 2018 to give more importance to the notion of “affinity” in the choice of the publications to be favored . This will put your friends’ posts in the spotlight more than those on the business pages you follow.

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