Brand is well known for the great experiences it provides customers in its physical stores. For example, there are usually 2 colors of baskets, one for people who need help…

No going back on the trend of shopping. Through social media platforms. According to statista, market forecasts indicate that. The global volume of this type of sales will reach 2.9…

Since the beginning of 2020, especially after the lockdown in many countries around the world. It also changed the role of social networks in marketing strategies. They were once used…

Attracts the attention of users who seek to deepen their knowledge regarding a certain subject, as they offer more detailed explanations. Since they are longer, they require the reader to…

Long-form content must be more complete, addressing the central topic from a deeper perspective and attentive to the information demand of potential readers. For that, longform content must have a…

Will find abundant information about longform content such as its concept, reasons behind its use to obtain a better position in organic results, and a complete guide to creating top-quality…

Digital trafficker you need to study and learn about paid traffic (ie take a course), stay current in that market and apply strategies to find customers. Some of the strategies…

An efficient way to increase the reach and sales of a brand is by promoting products or services on social networks. Social networks have a lot of potential to generate…

Traffic management is a strategy that has been increasingly used by companies, with the aim of attracting more visitors to their web pages. Therefore, the expectation is that the search…

The most important tip for maintaining mental health and energy in remote work is the simplest of all: create a space for yourself away from the rest of the world…

It’s easy to lose track of time when you work from home. The days fly by and while it makes Mondays less woeful, it also makes Fridays less exciting. This…

One of the most dangerous things you can do to your physical, professional, and creative self is to let failure paralyze you. We learned mechanisms to deal with professional and…

There is nothing more comfortable than an oversized shirt and baggy pants. They are comfortable garments, a hug for your body after a long day. If you have free time,…

Even with the vaccine, declining statistics, and the airs of optimism of a less restricted New Year, it is undeniable that the last two years have been challenging for many…

Although digital payments and banking have come a long way, the fact is that mistrust still persists. There are more consumers who have a worsening perception of security around digital…

Digital consumers want to ensure they continue to receive a personalized experience from online financial companies. Personalization is very strong in face-to-face banking and it is imperative that this translates…

Due to the growing needs for comfort and the COVID-19 that does not seem to go away so soon, consumers are changing the way they manage their capital, pay for…

Advergames have been around for a while and some of them have been quite successful. We separate some examples for you to get inspired. 1. Chex Quest (1996) Perhaps the…

Subtlety is the core concept of advergaming. The game doesn’t need to put the brand’s message flashing fervently on the player’s face. On the contrary, the flow of the game…

Although it seems that everything is the same, you should know that there are three categories of advergaming to take into account. First, the games can be placed on the…

Have you ever heard of advergames? Check out our post and learn all about this practice that can be the solution to create incredible campaigns for your company’s clients! Games…

All brand audits need to start somewhere, and that needs to be with an honest assessment of why you’re planning an audit. Is it a preventative audit that you’re doing…

Sooner or later, all companies change their offerings to better meet their business goals, and yours is surely no different. Add new products to your catalog while removing old ones.…

While there are no hard and fast rules about when a business should conduct a brand audit, it’s a good idea to run it at least once a year, even…

It is a very detailed process whose design aims to assess the image that your customers have of your brand’s performance. Although the details of such process design vary from…

ING’s approach to digital transformation has enabled it to improve time to market, increase productivity and drive employee engagement. He started his journey in june 2015 implementing an agile way.…

To say that the competition is tough these days is an understatement. Especially in the digital world, since any company in your. Segment has the same tools, possibilities and. Knowledge…