SXO is a “new” discipline, or rather a combination of existing disciplines like SEO and UX to create a new one, and I thank Ravana , consultant in Taiwan Phone Number List marketing strategy, for sharing it with our readers. Here is a brief introduction, based on a flash interview made just a few weeks ago, even if this brief moment of freedom seems to us to date from a century ago. Ravana briefly describes the principles of SXO, we can come back to it in a more in-depth article later. This post does not claim to do anything other than expose managers to this new concept and we will provide a list of links to allow you to explore this further at the end of the article.

For B2C sites on the other hand, a high bounce rate is usually a bad omen . When the visitor arrives on this kind of site, the objective is to make him take concrete action. And hitting the back button isn’t really the kind of action you expect … You could assume that if the consumer is on the wrong landing page, then they should undertake other internal searches through your site looking of what exactly he is looking for. However, in the case of a high bounce rate, this means that most of your visitors did not even bother, and simply decided to desert your website. Why ?

Sxo Is All About Improving The Search Experience For The Conversion Regardless Of The Conversion.

Whether it’s e-commerce, selling a product, a webinar, retrieving an email address, etc., the goal is to use all possible means of search. , paid or organic to retrieve information and make the user’s life easier. It’s not new in itself, but we’re starting to really hear about it. Olivier Andrieu some time ago spoke about it on his blog Abondance . I should point out that I did not necessarily always agree with what he said on the UX part.

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The most likely answer would be to say that you are addressing the wrong audience . You have certainly misjudged your Buyer Personas and therefore shaped your site to attract a consumer who, once on one of your pages, realizes that you are not offering the products and services that they are looking for. To remedy this, first start by taking a closer look at your Google Analytics account to understand where your inbound traffic is coming from as well as the keywords your visitors use to access your site (Read: The keyword choices: the foundation of an effective digital inbound marketing strategy). If these don’t match your target audience and the content you have to offer, you’ve gone down the wrong path. You will have to start from the base and redefine your Buyer Personas more precisely as well as build your content around your new target.

Practical Advice If You Want To Get Started In Sxo

Concretely, it is rather in advance of phase. You have to see your e-commerce site or digital device, whatever it is, as something that you will iterate, move forward and modify over the long term anyway. The idea is to consider conversions from the outset, the moment people search, and not just on your site. The techniques used are keywords, the use of rich snippets too, to properly reference your products and add reviews, for example, in the SERP, the response page.

The conversion will be enabled by all the tools and techniques. Your bounce rate is bad: don’t panic In the end, the “bounce rate problem” is not always one. If you are in this situation, and before calling your digital marketing director incompetent, put this indicator in perspective. The notion of bounce rate on a site of several tens of pages has no interest since the behavior of Internet users can be diametrically opposed from one page to another. Prefer to analyze the bounce rate of each of your pages individuallyand try to find a logical explanation for a low or high percentage. Always keep in mind that your website must above all be at the service of your consumer and provide them with what they really need. If you stick to this rule, you’ll never have to worry about your bounce rate again.

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