Subtlety is the core concept of advergaming. The game doesn’t need to put the brand’s message flashing fervently on the player’s face.
On the contrary, the flow of the game cannot be disturbed by advertisements and the brand cannot be a visual or audible obstacle.
Gamers experience games through sight, sound and touch, and the more fun and fluid this experience is, the better the perception of the brand.
Here are some tips:
find a balance between play and advertising. The game cannot simply be an advertisement, but must have a marketing component embedded in the gameplay;
learn how to make your game go viral. It allows people to put it on third party sites and provides the user with the tools to do so. If it’s a PC or console game, make the game part of a larger campaign or distribute copies to review sites;
put scoring systems and create a deeper experience.
Competition Between Players Hungary WhatsApp Number List
for the best score can help your game take off;
find ways to reuse games. After the campaign is over, please don’t throw away the game. As people may still want to play it or wait for updates. In this way, the advergame can become lifetime marketing for the brand.
Advergames are powerful because they potentially associate. Your client’s brand with something people do to Hungary WhatsApp Number List relieve stress. Or have fun, giving the brand a positive image.
In addition, advergames can have an educational focus, helping your. Customers’ personas with their pain and making them consider. The brand as a solution.
What are the advantages of investing in advergames?
The video game market is expected to be worth more. Than $90 million by 2020, with more than 2.5 billion players. Worldwide, according to a survey curated by wepc.
Video Games Have Already Hungary WhatsApp Number List
been more profitable than the film industry for a few years and the trend is for this value to increase.
That’s because in a world as interactive as the 21st century, video games are the best examples of the state of the art of communication.
The immersive effect is also of great value. Rather than being exposed to a 30-second ad, their attention is captured in a much more meaningful way for many minutes, and sometimes even hundreds of hours.
Thus, potential future leads will be able to interact with the brand’s product or mascot, view advertisements within the virtual universe or simply see advertisements around the game screen. Thus, investing in advergames brings numerous advantages.