In May it will be 2 years since the makeover of Instagram. Thinking back to the time of the logo change announcement, I can’t help but think of this. Changing the old logo that was reminiscent of a Polaroid camera, for a colorful (and somewhat childish. One in which the silhouette of a camera is barely deduced, was a daring move for Instagram. At the time, it seemed to many that it was not the most successful move. As with anything else that has become familiar, a new brand is hard to get used to… Sometimes. It seems to be the bare minimum you can get, and in most eyes the refinement is negligible” Steven Heller, author and former New York Times art director.

” Debbie Millman, head of the branding department at the School of Visual Arts However, the vision of the Instagram team was totally different: “When Instagram was founded, it was a place to easily edit and share photos. Five years later, things Bahrain Phone Numbers have evolved. Instagram is now a diverse community of interests where people are sharing more photos and videos than ever before; using new tools like Boomerang and Layout, and connecting in new ways through Explore.” Ian Spalter, Head of Design at Instagram Putting it in perspective, it seems that when talking about the change in the community and the users of the brand, the Instagram team was touching an important key.

We Can Tell How Many Customers

Let’s take a trip back in time two years ago… Panorama of social networks in 2016 In 2016, things on social media were a bit different than they are today. Yes, Facebook was the dominant network in terms of user volume, but there were also other protagonists. Twitter was the second most important network, although it was already beginning to decline, it had recently been surpassed in number of users by Instagram . According to this infographic published by the Socially Aware Blog , Instagram is not very popular with marketers. social-media-2016 And in the story, there were also new actors… Two years ago Snapchat was in the news as a network that had been going strong. It had first won over teenagers and was becoming popular with older millennials.

In fact, Facebook had tried to buy it, and failed. When I started researching for this article, I knew that the history of Instagram and Snapchat intersected in 2016. But I didn’t remember that by then there were already people comparing them, and even trying to explain why Snapchat was better than Instagram . Snapchat 2016 instagram today Instagram was born as a social network (why not say it) somewhat elitist. It was available only for iPhone and the photos posted made the most popular accounts by photographers and artists. In 2016, the year of the makeover, this was already changing and the community was getting bigger and bigger. However, today it has become one of the most active social networks with its 800 million active monthly users .

We Will Attract to Our Website Facebook

Snapchat-vs-instagram-stories-chart In a way, Instagram has been a lifesaver for its mother company Facebook (it hasn’t been easy this year), which is already becoming a social network for parents and grandparents . What is the moral of this makeover? When Instagram decided to change its image there were jokes and complaints. Why change an iconic design for a children’s one? The answer, seen from today, could not be other than that Instagram knew who it was targeting and where it wanted to go . Instagram knew it wanted to attract younger users away from Snapchat. It had already developed tools like Boomerang, and was about to launch Stories. It wanted to be a fun platform, but without forgetting the search for beauty that moved its first users. Also, I knew these users. She knew that maybe at first he wouldn’t like his new logo, but who wouldn’t like it?

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