Marketing Trends For B2B marketing, Elias. Crum (founder of Marketing Guys) predicts the rise of sales technology. Which should support you during all steps of the sales process. Other interesting B2B trends are the developments around hybrid events, the use of personal video in sales and online marketing and the use of personalized content. You can read more about it in his article 4 B2B Marketing Trends to Consider in 2021 . Martech tool integration is more important than ever I asked Elias whether trends have gained so much momentum in the past six months that you need to work on them in the near future. Elias: “The most important development that I currently identify in the market is the importance of simple and fast integration options for the various marketing technology tools.
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lead generation, CDP (Customer Data Platform), CRM (Customer Relationship Management), and, for Namibia Phone Number example, advertising tools. Also read 7 things marketers never want to hear again. The average marketer now uses approximately 30 tools and if they do not work. Well together, it is not only annoying, but you also run into data pollution with all the (GDPR) consequences that entail. Where in the past the main focus was on the functionality of a tool, now much more attention is paid to the integration options.
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That not every integration is equal ! “In addition, marketers do not want to be dependent. On developers because they are often busy and this is at. The expense of time-to-market. They therefore want to be able to realize a simple, click-and-run link between the different systems. This is also apparent from the recent Sonus Research Tech Marketing Council survey: Marketing Technology Overload. It is therefore important that a supplier of a tool ensures easy integrations.” What features should martech have? Image source: Chiefmartect.com Important SEO developments What are important developments.