Created in 2011, Snapchat is known as the social network for young people. After experiencing a small drop in audience in 2016, the ephemeral content Taiwan Email List platform had to reinvent itself. A successful operation, in particular with its Discover * format. But what makes the success of this platform and which arouses so much interest among brands? Snapchat is a social network – you understood that – which only exists in the form of a mobile application unlike, Facebook and Twitter for example. Its specificity: it offers ephemeral content.

Timeline : The timeline is the equivalent of the Facebook wall. It displays the Twitter news feed. Your personal timeline displays tweets from the accounts you follow and your interactions within your community. Follower : A follower refers to a person who subscribes to your publications. All your tweets will appear in its timeline. It is then said that he “follows” you. Following : This refers to the number of people who have subscribed to Twitter that you are following.

What Can We Do About It?

On Snapchat, you can send photos, videos and texts by adding images, drawings, filters… the list of features is long. The platform was also the first to allow its users to post self-destructing messages after a few seconds. Some content can stay up to 24 hours. They can be viewed one after the other. These are the famous “stories”, taken up today by Facebook and Instagram. Great isn’t it?

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Snapchat indicates that the information posted by its users is not stored like on other social networks. However, be careful with the screenshots (screenshots in Snapchat language)! So do not believe that a bad snap will have no consequences on your notoriety! For who ? ,Those over 30, this network is not for you! Indeed, Snapchat is a platform used mainly by young people, and even very young people. Snap, story, memories, sticker, geosticker, replay, snapstreak… Everything has been designed to satisfy generations Z (15 years +).

Snapchat: Dedicated Fans

Snapchat’s great strength is its users. Once you understand it, all you have to do is adapt your strategy to the platform and the needs of its -young- users. So with Snapchat, you will be able to: 1. Reach a smaller audience but with more dedicated fans . In other words, you will reach less people but your snap (to familiarize yourself with the term) will have a more specific impact than on Facebook for example. The probability of obtaining real clients will therefore be greater.

Let’s talk, let’s talk about numbers: More than 100 million active users connect to the platform every day.
Over 5 billion videos are viewed on Snapchat every day. According to ComScore, 11% of America’s digital population can be reached on Snapchat. 71% of Snapchat users are under 34 (the platform attracts a lot of millennials). 31% of American “millennials” use Snapchat regularly. Let’s go for a “side swipe” – translation? – Slide from right to left. And yes, Snapchat has a vocabulary of its own and its use can seem complicated when you are not used to it.

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