Others prefer to be interactive. Preferences for absorbing content do not change with age, although they do change somewhat due to experience with all formats. These different preferences are important in the classroom and are somewhat important in the content formats that marketers choose. However, there are many other factors in content creation beyond learning style preferences, factors that will determine whether or not you are reaching your target audience well. This short guide will give you a few things to think about as you consider the many formats and types of content available to you.
Know your audience If you’ve been in the content marketing business for a long time, you’ve probably developed a customer persona. This will be a single person who represents the demographics of your typical customer. This is the person you are generating all your content for. two Image Source: Content Marketing Institute The more detailed you can get with your persona, the better you can honor your target market with compelling content. If you don’t have a persona, you need to develop one now. If you have a person, you should review them periodically and compare them to your current customers.
Sometimes Companies Have More
Than one audience and need to provide different types of content for those audiences. Consider a large retailer like Target: Their customer demographics are huge, spanning all socioeconomic demographics. Obviously, they have to provide multiple formats for content, if only because of generational preferences. If you have more than one audience, you will also need to Iceland phone number vary your content. You may need different landing pages you may need to rotate the type of content you post on your blog or social media. You may need to develop different types of content based on the individual social media platforms you use. Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out.
FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG Action: Make a list of your different audiences and have a personality for each one. These people will determine both the text (language) and the images you use. For a younger audience, for example, their language style may be very different from that of older generations. So will your images. 2. Identify the needs and wants of your audience There are several things you can do to determine the best format for your content, once you’ve identified the person(s). Just Ask – This is an often overlooked source of great information. If you have a customer/follower base, create a short survey that asks not only for topics of interest, but also for preferred formats.
There Are So Many Great Tools
Out there today that any content marketer can analyze the types of content that are most popular with visitors and customers. Which types are getting the most views? What types make users stay longer? Google Analytics is the best place to start, but there are plenty of other sources as well. The analytics will also show you which types of content are being shared the most, a critical piece of information you need to know, and discover which types of content are driving conversions (e.g. email signups). Spying on competitors – Your competitors are creating content on their sites, blogs, and social media platforms. Access these places often. Read and study the formats they are using that seem to be receiving the most discussions and shares.
Tools like Buzzsumo can also give you this kind of information. Action: Research and discover the types of content your demographic is also responding to. Emulate those types of content. 3. Embrace the simplicity of writing You may be a great writer; that’s a wonderful and critical skill for content marketers to have. However, you should write for your demographic, not yourself. And it can be hard to know the different reading levels of your demographic. If you’re targeting millennials, for example, you have a wide age range (18-34): some high school graduates; some college graduates and some with graduate and professional degrees. You may also have some who are high school dropouts.