GDPR and ePrivacy: what are we allowed – really – to do or not to do in B2B? The GDPR is one of the chestnut trees of the business world to such an extent that it becomes almost drunk. On the one hand, as I described in a Micronesia Email List episode, data protection is not, contrary to what one might think, the prerogative of Europeans alone . On the other hand, to hear the speeches more peremptory than the others on this regulation (which we have already seen that it was variously applied ), one would think that it was about an implacable policeman. But what is it really about in B2B?
We have already mentioned it upstream: Facebook is a fun social network associated with relaxation and strolling. Take the opportunity to humanize your brand . Look at what Agence Marcel did some time ago, original, no?
Gdpr And Eprivacy: What Can We Do In B2b?
Professional associations of business to business
In producing this glossary, Visionary Marketing has come up against a major problem: f …
have always, since the beginnings of data protection regulations in the late 90s, managed to escape recommendations on Opt-in by arguing that prospecting was fundamental for our businesses.
While it is understandable and even desirable to protect the right to prospecting, the absence of a framework has unfortunately led to a number of abuses which, even in B2B, border on the unbearable . The result, moreover, as we know, Jean-François Messier described it to us here , 323 elbows to obtain a single sales meeting in 2017, close the ban (and I am not talking about the number of messages electronic, the results are even worse when the practices are inadequate).
Is The Opt-in Only Made For B2c?
There are two worlds in electronic communication, specifies Patrick Blum: electronic communication which relies on personal data, is governed by the ePrivacy directive, which has been translated into French laws and which is not the GDPR, which is the constitution of databases, data processing in its own right.
As soon as we are on the use of files for electronic communication, we are governed by the ePrivacy directive . As part of this directive and French law, when we communicate with individuals in B2C, we are in Opt-in mode, we must ask the permission of people before communicating. To fully understand what is and is not authorized, I therefore interviewed Patrick Blum, general delegate at AFCDP, the French association of professionals in the protection of personal data.