Jack in the box, wingstop, tgi fridays, and another wing are among. The Philippines Phone Number restaurant brands running promotions tied to 4/20, a holiday. Celebrating weed culture. Jack in the box. For april is selling a pineapple express shake, per. Details shared in an email with marketing dive. On april 20, the item — along with every other shake on the menu — will be. Sold for $4.20 and in ounces versus regular sizes on third-party apps. The Philippines Phone Number brand has pledged to plant a tree for every pineapple shake. Ordered and worked with agency maximum effort on ads expressing. How much “jack loves trees,” a euphemism for marijuana. Wingstop is getting in the spirit with a 4/20-inspired flavor called blazed. & glazed that’s available. Starting today (april 18) and features hemp seeds.

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A similarly named Blazed & Glazed Bundle available through Uber Eats delivery, while DJ Khaled’s Another Wing is promoting a plant-based wing dish through a dispensary pop-up in partnership with The Philippines Phone Number Flowery, a Miami-based cannabis store. The Philippines Phone Number campaigns show brands are getting more comfortable marketing around the holiday as marijuana sees greater widespread legalization and decriminalization in the U.S.Dive Insight: Whatever hesitancy brands once had in associating their products with weed appears to be cooling given the rush of 4/20-related promotions this year. The restaurant category is particularly eager to capitalize on the holiday, with a lot of PR copy pledging to help consumers get rid of the “munchies” and making nods to stoner-comedy classics and actual strains of marijuana.

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Boom under the Philippines Phone Number pandemic is also clearly a factor behind these campaigns. Brands may feel there’s less risk in meeting weed enthusiasts. In their own homes versus encouraging a stoned dine-in experience at restaurants that also draw families.TGI Friday’s Blazed and Glazed bundle, which features new chicken-finger sliders and loaded fries, is an Uber Eats exclusively. Jack in the Box is adjusting its usual shake sizing on delivery apps to Philippines Phone Number be listed in ounces, a wink at how weed is often measured. Meanwhile, Wingstop is pushing its take on the Blazed & Glazed concept through its website and app, which have been important drivers for growth amid the COVID-19 crisis.

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