You may be at a point where you are wondering whether to accelerate the growth of your business, you should invest in digital marketing, in Reunion Island or elsewhere. And at the moment, you hesitate between internalizing the skills by recruiting the right profile, and working with an external partner to focus on your business.

To guarantee the production of quality content (blog articles, publications on social networks, videos, possible white papers, etc.) and a calculated, measured and animated distribution, it is now necessary to have a 360-degree range of skills. °. So many (new) jobs and (new) skills needed to effectively manage your digital marketing. Indeed, to guarantee an optimal presence and convincing results, it is necessary at the same time:

Specific Tools

Lots of tools, platforms, and software have come out in recent years to help marketing departments communicate with prospects and customers. Whether in the field of emailing (Mailchimp, Mailjet, etc.), CRM (Salesforce, Sugar, etc.), marketing automation, social networks (Hootsuite, Buffer, Agorapulse, etc.), blogging (WordPress ), SEO (myPoseo…), and so on.

There are also tools that centralize most of the actions and supports, such as Hubspot . Moreover, our agency Du Simple au Double has been a certified Partner Hubspot agency for some time now. This objectively guarantees our skills and our expertise on all the techniques of Inbound Marketing and the Hubspot marketing / CRM tool .

A Question Of Resources

You see in this overview (very brief) that there is a host of tools, which are nothing without an effective strategy and adequate expertise obviously. The other main difficulty is that, given the speed at which social networks and Internet users’ practices evolve, these tools change and evolve very often. You have to regularly either (re) train or change tools (and therefore transfer all information). In short, be on regular alert.

Far from me the idea of ​​scaring you, because rest assured, at Du Simple au Double, we master these tools and know how to choose the most relevant according to needs, objectives and resources. It is clear that depending on the size of your business, you will not have the same problems, nor the same resources. However, internalizing these skills amounts to ensuring a salary for each of these people. You can also go in search of the 5-legged sheep, who can write blog articles, ensure effective emailing, lead communities on Facebook, have a strategic vision and know how to develop. But we agree …

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