The number of conversions would be multiplied by 4.7 when the holiday ads on Georgia Email List were made early enough for users. In order to effectively target your potential customers , Pinterest has identified 6 types of buyers during the holiday season:

The “early birds” who plan the purchase of their gift very early on, looking throughout the year for ideas or gifts to offer. The traditionalists, who remain very attached to the traditions of the end of the year celebrations. Those who like to give themselves gifts. This type of buyer is looking to take care of himself and have fun during the holidays.

Those Who Are Delivered In Advance To Avoid Long Queues In Stores

The exceptional host who plans everything down to the millimeter. In order to more easily reach these potential leads, the platform recommends following a few steps to lay the foundations of your strategy. First of all, the platform advises to install the Pinterest tag. This will allow you to track conversions , strengthen audiences and thus optimize your campaigns for greater reach. Then, it is recommended that you integrate your product catalog on the platform .

Georgia Email List

This will give you better visibility and facilitate sales management. Also, become a verified trader with the VMP program(Verified Merchant Program) will give you more credibility with users. Then, with the help of Pinterest Analytics, you will be able to understand your audiences . Finally, from the dashboard of the ad manager as well as the Conversion Insights tool, you will be able to measure the performance of your campaigns and evaluate their impact.

Pinterest Trends

The sources of ideas are varied on Pinterest, as evidenced by the 10 trendy topics to follow in 2020: responsible travel, inspirations without borders, responsible consumption, beyond the binary, pampered animals, multifunction house, in the state wild, the return of the 90s, full space, finding balance… and many more!

Want to advertise on Pinterest? Contact us! Latest news from Pinterest November 2019: launch of a new version of the application on iOS and Android eptember 2019: improvement of Lens, its visual search tool, and launch of dark mode March 2019: 5 shopping features for advertisers (shop a brand, personalized shopping recommendations, catalog, shopping ads, and shopping search)

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