As the imported beer market grows, the Chile Phone Number italian brand is betting on. Millennials to help it build on recent momentum. Published march 15, 2022sara karlovitch’s headshotsara. Karlovitchassociate editorcourtesy of molson coorsperoni nastro azzurro. An italian beer owned by molson coors, launched its first tv campaign. In two years this week. The Chile Phone Number campaign comes at a time when the demand for imported. Beers is growing, especially among younger drinkers. The campaign reflects an expected boon in wanderlust as pandemic. Restrictions ease, while also presenting the brand as a fun, imported option. It features a spot filmed in positano, a cliffside village on italy’s amalfi coast. Where a group of diverse young people is drinking and having a good time.
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On march 14 and will air across select markets in new york. Miami, and los angeles. The Chile Phone Number brand is also taking advantage of easing travel restrictions. By offering a chance to win $20,000 toward their next trip to italy. Along with other prizes such as beer money and expedited passport fees. Peroni has seen nearly a doubling in u.S. Sales between 2018 and 2021. Specifically, dollar sales have grown 88% while volume sales have grown 93%. Outpacing the Chile Phone Number growth of its u.S. Main competitors, stella artois. And heineken, according to the brand. With the campaign, peroni is attempting to drive this momentum further. However, while the brand is growing, it is still much smaller than its competitors. Using digital shelf kpis to improve. Your marketing strategyjoin us for an informative webinar focused on helping you learn.
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Digital shelf data and retail analytics to Chile Phone Number improve. Your marketing strategies. Access nowperoni, along with sol, pilsner urquell. And blue moon, has played a key role in. The “premiumization” of molson coors’ portfolio, according to brand. Representatives. While the european imports category stayed stagnant at +0.1%. Peroni’s off-premise business grew 27.9%.“the ‘live every moment’ campaign. Will assert peroni’s point of difference, its italian heritage,. And help the brand aggressively grow over the Chile Phone Number next few years,”. Cara lauritzen, senior marketing manager for peroni. Said in an email to marketing dive. The brand’s growth comes at a time when beer sales more broadly. Have gone flat. In 2020, beer sales declined 3%, while. Craft beer sales were down 9%. In 2020, the sale of imported beer was up just 0.6%.