Instagram launches the Local Business Listing in the app
Instagram introduces a new way of presenting themselves to Internet users for local Kyrgyzstan Email List integrated into the application (in-app) via their professional account through Instagram Business pages or cards. What are we talking about ? Instagram business listings look a lot like Google My Business listings in Google’s local results, that is, they also display:
Goal-based advertising via the LinkedIn Campaign Manager
From February 2019, the creation of new campaigns based on objectives will become permanent on LinkedIn Ads through the Campaign Manager tool which allows you to create accounts and campaigns on the professional network.
The Value Of Objective-based Advertising
This new campaign creation process has been designed to allow you to: Simplify the creation of campaigns based on your marketing objectives Optimize your advertising campaigns by distributing them to the people most likely to accomplish the desired action Offer automatic auctions for your key objectives
Provide campaign statistics associated with your campaign goals
You can use the new campaign creation process according to your goals when you click on the “Create a campaign” button from your LinkedIn Ads accounts in Campaign Manager: Campaign goals
First, you need to define the goals of your campaign. Several choices are currently available for Text Ad ads: website visits, interaction, lead generation, and video views. In the near future, you will also be able to choose the following objectives: brand awareness, website conversions, talent pool and candidates.
Forecast Results Window
If you would like to go back to the classic version of Campaign Manager, all you have to do is click on “Go back to the old version” in the upper right corner of the page under your profile picture. Do not hesitate to contact one of our consultants to boost your performance on the professional LinkedIn network and support you in the creation and optimization of your LinkedIn Ads campaigns. Advertising formats. Here are the ad formats currently available in the goal-based advertising process:
Text Ads Sponsored Content (single-image ads, carousel ads, video ads) Dynamic Ads (Subscriber ads, Spotlight ads, job postings) Sponsored InMail (SMS ads) The available ad formats vary depending on the objective selected for your campaign. Campaign creation process The campaign creation process has been simplified. A step-by-step guide, located on the left of the campaign creation page, shows you how to set up your campaign details. Note: The process of creating a target audience for an ad campaign has also changed in the new campaign creation process.