Advanced crawl features in SEO Premium

We introduced crawl settings in the previous two releases of SEO Premium 18.6 and 18.7. The first wave was mostly about removing unnecessary feeds in WordPress and cleaning up code from the head; in Yoast SEO Premium 18.8, we’re adding two advanced crawl settings: search clean up and URL parameter clean up.

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Search cleanup: battling search spam

Spammers sometimes target internal site search URLs on your site for their purposes. Netherlands Mobile Number Those URLs might get crawled by Google and might be seen by users. That can harm your SEO — and your branding! This feature identifies some common spam patterns and stops them in their tracks, for instance, searches with emojis or extremely long sentences. We’ll tidy these up nicely for you.

URL parameter cleanup: getting rid of excessive URLs

The URL parameter cleanup is cool but it comes with a warning. It’s a feature for power users, for sure. URL parameters, used in marketing campaigns or to track links to your site, can be helpful to find out how your stuff is performing. These parameters, like ?source=email, or ?from=example.com, make for duplicate pages that Google and the like will crawl. Some of these are useful, but most can probably go without you noticing.

You can streamline your site and improve crawl efficiency by redirecting URLs with unknown query parameters to the page’s canonical URL. The URL permalink cleanup does precisely that. If you want to keep specific URL parameters, you can add these to have them excluded.

For utm tracking parameters (used by Google Analytics), we provide a way to change these to use # instead of ? in the URL, which can improve your site’s crawl efficiency without sacrificing functionality.

Keep in mind that this could harm your site. If you’re not sure, don’t touch it. If you plan to use it, please test it on a staging site before rolling it out to your live site.

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