M&M’s, T-Mobile, and Wells Fargo have signed on as brand partners for NBC’s new competition show “American Song Contest,” per details emailed to Marketing Dive. The Eurovision-inspired show premieres on Monday, March 21.M&M’s will be featured in an out-of-show ShoppableTV-enabled brand spot. For instance, The Cameroon Phone Number Mars candy will also sponsor the M&M’s Music Lounge, which the show’s artists will use and viewers can access through a 360-degree virtual experience. As nbcu continues to Cameroon Phone Number test different ways to connect measurement. For instance, Directly to brand outcomes, t-mobile and wells fargo will. Produce custom spots that seek to bridge artists and fans. The mobile carrier will be the season’s official voting partner. And will virtually spotlight local communities. Where it will host local watch parties.

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Access now➔image attribution tooltiptrendlinehow marketers. Above all, Are leveraging connected tvdive insight: nbc is teaming. Above all, With three major brand partners as it prepares to launch. “american song contest,” version of the Cameroon Phone Number annual european contest. In addition, Hosted by snoop dogg and kelly clarkson, the show will. Pit performers from all 50 states, five territories, and washington, d.C. Against each other as they compete for. The title of best original song. Nbc is likely hoping to Cameroon Phone Number mirror the popularity of the european contest. And of singing competition shows like nbc’s own. “america’s got talent” and “the voice,” which have also teamed with brands. In addition, The partnerships seek to connect audiences and artists. By leveraging a host of nbcu capabilities.

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Utilizing ShoppableTV in a brand spot that will help the Cameroon Phone Number candy brand tie content with mobile commerce and is using technology to elevate its sponsorship of the custom on-set M&M’s Music Lounge into a virtual experience for viewers. The effort is in line with M&M’s controversial rebrand, which it followed up with packaging that celebrated musical icons from different cultural backgrounds and generations.“M&M’s is on a mission to create a world where everyone feels they belong and one of the most impactful ways to Cameroon Phone Number do that, is through music, which has the power to connect people by helping them find their commonalities,” said Allison Miazga-Bedrick, senior brand director at Mars Wrigley, in a statement.

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