In 2006, Denis Failly interviewed Susan Blackmore, the author of “The Meme Machine”. Quite often, in my word of mouth and social media Sri-Lanka Phone Number List course , I have had the question of why groups of people are copying each other. “Memes” are less common lately. More from Harlem Shakesfor example for a very long time.

But memetic behaviors are still very numerous, even if they are less massive or less relayed by the traditional media which must have grown bored. So I decided, with a 14-year lag (it’s never too late to do well), to translate Denis’s post and to offer you these few explanations, which can also be used by my students. In this interview, Susan reminded us of the basics of Memetics and the concept of Memes ”.

Memes and Memes: Why We Copy Each Other

Susan Blackmore – “The term ‘meme’ was coined by Richard Dawkins in his 1976 book, The Selfish Gene. Memes are habits, skills, songs, stories, or any other type of behavior that is passed from person to person by imitation. Like genes, memes are replicators. That is, it is information copied with variation and selection . While genes compete to be copied when plants and animals reproduce, memes compete to be stored in our memories (or in our computers or phones) and transmitted again to someone else.

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With this in mind, our minds and our culture are designed by competition between memes , just as the biological world was designed by natural selection acting on genes. Familiar memes include words, stories, TV and radio shows, chess, Sudoku and computer games, glorious symphonies and silly jingles, the habit of driving on the left (or right), of eating with a knife and fork, wearing clothes and shaking hands. This is all information that has been successfully copied from person to person.

“How Are Ideas Born And Spread, Are There Any Specific Conditions Emerging For A Mem, A Kind Of Life Cycle?”

Susan Blackmore – “Any meme that can be copied will be copied.” So the world is filled with successful memes – the rest having simply vanished. There are countless ways memes can emerge. Every time you say a new phrase, it’s a potential meme that may or may not be passed on. Your brain is a vast melting pot of memes and can easily assemble old memes into new combinations to create new ones. This means that a process of creative evolution is constantly going on in your head and between you and the people you communicate with.

Some memes have an extended lifecycle . The Republic of Plato is a memeplex (a group of memes that are passed on together) that appeared thousands of years ago, was circulated widely, then nearly died out, and has then been resurrected numerous times. . It was then translated into different languages ​​and disseminated around the world by modern technological meme machines.

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