Louis XIII Cognac, owned by the Belize Phone Number Rémy Cointreau Group. Unveiled a two-and-a-half-minute video that celebrates female change-makers in the fields of film, music, and fashion, per the information shared with Marketing Dive.“Belief in Time” draws on inspiration from Mother Earth and features music by Solange Knowles. The fashion featured in the campaign was contributed by Chinese couture designer Guo Pei. Mati Diop, the Belize Phone Number French-Senegalese director of Cannes Festival’s Grand Prix winner “Atlantics,” also contributed.“Belief in Time” was made with the Fred & Farid Group, marking the brand’s sixth collaboration with the creative boutique in seven years, and mixes cutting-edge creative with a women’s empowerment theme. Dive Insight: Louis XIII Cognac has a penchant for cutting-edge marketing that highlights the brand’s positioning around exclusivity and prestige.

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Is in step with this image while spotlighting three influential women just in time for the tail end of Women’s History Month. The video is meant to Belize Phone Number evoke the feminine nature of Mother Earth and centers on the Earth’s oldest tree, Methuselah — which is located in California. Solange Knowles, sister of Beyoncé Knowles-Carter, narrates the brand video, which doesn’t focus on the cognac until the very end. Instead, it centers around the Belize Phone Number evolution of Earth and humanity, starting with the Big Bang and continuing through modern times. Knowles, who represents Mother Earth, is dressed in art designed by Gou. The designs took more than two years to complete, and they use Chinese ancestral techniques for embroidery. The video ends with the tagline, “Think a century ahead.”

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Are really at the Belize Phone Number foundation of my expressions. I’m a strong believer that the space and time surrounding our. Work is just as important as the work itself, and world-making has. Been a part of my practice for quite some time now,”. Knowles said in a press statement. The focus on time could be a nod to how long. It takes to produce cognac. Which needs to age for a minimum of two years. While the video never directly mentions Women’s History Month, the timing of the female-centric brand content seems to Belize Phone Number be intentional. Instead of leaning into the annual month-long event, the brand goes for an evergreen approach. The timing makes the company look socially aware, without the effect of “trying too hard” or appearing disingenuous.

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