As a reminder, LinkedIn has been owned by Microsoft since its takeover in 2016. Recently, a new feature was unveiled in Bing Ads to target LinkedIn data for search advertising targeting. LinkedIn launched interest Jamaica Email List last January, allowing advertisers to target users who have indicated professional interests. This targeting can be used at the same time as account targeting. Note: LinkedIn has indicated that this type of targeting respects the privacy of its members.

Advertisers are thus able to target LinkedIn users based on: Professional topics from LinkedIn members
Professional interests listed in the profiles of LinkedIn members Content they’ve interacted with on Bing
LinkedIn launched interest targeting last January, allowing advertisers to target users who have indicated professional interests.

New Targeting In Linkedin Ads

New targeting is also available in Linkedin Ads: New Lookalike Audiences: These allow advertisers to target LinkedIn network members who are closer to the “ideal customer” based on their similarities to the advertiser’s current customers, as well as website visitors and target customer accounts. ‘advertiser.
Prebuilt B2B Audience Templates: LinkedIn advertisers now have over 20 Audience Templates: Prebuilt B2B audience targeting profiles that include features like member skills, job titles, and groups.

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This management of fake videos represents a real challenge for Facebook. To achieve its ends, the company has also recently launched the “Deepfake Detection Challenge”, a project bringing together digital companies such as Microsoft or Amazon and prestigious universities such as MIT (Massachusetts Institute of Technology) or the University of California. Supported by 10 million dollars in grants, its objective is to optimize the research and development of innovative tools to identify deepfakes.

Linkedin Audiences In Bing Ads

If the phenomenon of deepfakes is only in its infancy, it could take a dangerous scale in the months to come. Facebook has therefore chosen to tackle this issue today by bringing together the major players in the sector and clarifying its moderation rules. Mark Zuckerberg’s social network, on the other hand, will have to play the balancing act so as not to be quickly accused of infringing freedom of expression by its users.

Indeed, a contraction of “deep learning” and “fake”, deepfakes can allow malicious Internet users to make any existing person say what they want. The goal is simple: create a buzz to manipulate users of different social platforms such as Facebook or Twitter. But a few months away from the US presidential election, the fact of generating fake and misleading videos of political figures can prove to be truly problematic.

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