Column – When we think of the world of the future, we often see an image in which robots have taken over much of our work. Self-driving cars, robots that clean our house and feed the children. But what about tasks that involve creativity? Is it conceivable that robots can do more than they are programmed to do?
History of Artificial Intelligence and Creation
Let’s start by establishing what is meant by creativity: connecting existing elements in surprising combinations. What has been done so far with artificial intelligence (AI) in digital design, and what were the results?
The Grid was launched in 2014, promising to design websites with AI. This turned out to be only a temporary hype, moreover with ugly results.
In 2020 we saw Nikolay Ironov , a creation of the Russian VP Technical Email Lists design studio ‘Art. Lebedev Studio. His clients actually believed that it was a human designer. But the designs of this robot were not really surprising.
The Figma plugin ‘ Designer ‘ (also from 2020) made it possible to describe in text what your website should consist of, after which the design was generated. But this is mostly automation, and essentially not really creative. The plugin itself is not the designer. The creator of the plugin is the designer!
We currently use artificial intelligence in various areas in creation. Think of the insight AI gives us which parts of social posts work best, neural filters that help us retouch photos in Photoshop and machine learning where inspirational images are automatically tagged. But StyleGAN, which creates the perfect persona portraits, and the No-Code movement that automates the development of websites, are also examples of AI applications that I use every day.