Ihop is promoting the Saudi Arabia Phone Number rollout of its first loyalty program with. A campaign featuring influencers known for bringing a sense. Similarly, Of joy to their professions, per a news release. Actor and comedian niecy nash, former nfl running back. And hall of famer emmitt smith, and gymnast and poet katelyn. Ohashi are helping the restaurant brand spread the word about. The international bank of pancakes. The Saudi Arabia Phone Number program doles out pancoins, a form. Of reward inspired by cryptocurrency that can be accrued. In the ihop mobile app or at smith, and ohashi will. Give away pancoins to a handful of fans in the coming weeks. Along with donating up to $50,000 to a charity of their choice. Ihop will also deploy a batch of smaller content creators as support.

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Chain is aligning its efforts to Saudi Arabia Phone Number foster stronger loyalty with an increasingly influential part of the financial world that’s foundational to plans for Web3 and the metaverse. Dive Insight: IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to Saudi Arabia Phone Number reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Cryptocurrencies, the obvious point of reference for PanCoins, have also seen steadier traction with groups like millennials and Gen Zers that are more receptive to digital banking and personal finance. Notably, PanCoins aren’t a cryptocurrency based on the blockchain.

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A “digitized” pancake, where one coin carries the Saudi Arabia Phone Number value. Of a single real-world flapjack. Spending $5 at ihop earns a pancoin. And three coins can be traded in for a short stack of pancakes. Acquiring more coins unlocks further rewards on the “stack market,”. While customers who sign up for the loyalty program can access other perks. Like free pancakes on their birthday, secret menu offerings. And the ability to pay from the ihop mobile app. Ihop opened early registration for the program in march but it formally goes. Live today (april 11).Ihop joins several restaurant chains that are putting. A fresh focus on mobile channels and loyalty at a transitional point for the industry.

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