A conversion process is not simple. Along the way, we can come across minor aspects and details that make the big difference between generating qualified leads and not doing so. In the content marketing methodology, there are several resources that play an important role throughout the entire Buyer’s Journey, from attraction to conversion. In this article I share with you the fundamental elements to create perfect landing pages or landing page as they are known in Spanish. But first… What is a landing page? A landing page is a web page created with a single objective: to convert. Yes, every page on our website should be aiming for some type of conversion. All of them have the intention of giving those who discover them the information they are looking for about our products/services and how these can solve their needs. However, in the case of a landing page.

To do this, effective landing pages present a clear and direct offer to the interest of visitors. Like an ebook or a product. In addition, they make it clear what the next step is to access said offer. If you’re not that good at web design, don’t worry. Because Bahamas Phone Numbers creating a landing page is actually easier than it seems, in fact there is software to create landing pages that will surely make your job much easier. There are two types of landing pages according to the objectives they seek: Product offer page : it is a page that aims to give more details about what we offer to make you go to the page where the transaction will actually take place. They are widely used in the field of ecommerce to avoid bouncing visitors on the product pages themselves.

The Fundamentals to Be Successful

These visitors usually arrive from an online advertisement or a link where they have been able to obtain little information about the offer. That is why it is necessary to create this intermediate page where all the information is presented to convince the visitor to carry out the transaction. Lead generation page : they are the most used in the field of marketing and their objective is to obtain information from who visits the page through a form. These pages offer the exchange of an ebook, webinar or any other content that may be of interest to visitors to the page, in exchange for visitor information, typically data such as email. The 5 fundamental elements of effective landing pages 1. Clarity in the offer and the content of the landing page. Both the image and the content must be very clear and attractive to your potential customers.

This implies carrying out a preliminary investigation, to find out what interests them and in what format they prefer to access the information. For example: in an ebook, infographic, video or in the body of an e-mail, among other ways. This will be key to defining the formats and the amount of materials to develop for your campaigns. Some tips for creating effective landing page copy Use simple phrases : less is more! Do not complicate your messages, because it is best to use short and direct phrases. Tell stories with happy customers – When you talk about features, people may flip…or they may not. Instead, if you rely on relevant testimonials, you will have a more personal effect. Focus on what you can give.

Although Let’s Be Honest, Building

Same idea, different approach. Includes calls to action: effective landing pages have the mission of converting and building loyalty. And that is not possible without action on the part of the user. Create attractive buttons and texts that invite them to click. 2. Hierarchy and adequate structure. Once you have decided what information to include on the landing page, it is pertinent to differentiate the different components of it. This is: The value proposition: Title or header. Subtitle that supports the title. Image or video that gives context to the offer (hero shot). Details of the proposal and benefits. Testimonials. A call to action or call to action (CTA). It is very important that each of the elements is distinguished from the other.

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