When a brand or company from Reunion Island seeks to sell products or services through a website, it generally works on its SEO . It also sets up Saint Lucia Email List campaigns to boost traffic. But this is not enough. Attracting an Internet user to a site is good. Making sure that he turns into a future client or client during his visit is better! We explain how to do it.

Having trouble converting your site visitors to customers? Don’t hesitate to ask us for a free 30-minute Audit so that we can assess the effectiveness of your strategy. Finding customers on the Internet is not always easy. Moreover, if you are reading this article, it is because there is a good chance that you will have trouble doing it. However, there are proven solutions that can help you achieve this goal. Inbound Marketing, for example, has already proven itself.

A Process To Convert Them All!

The strength of inbound marketing lies mainly in the efficiency of its conversion process . As a reminder, we speak of “conversion” when we try to transform an Internet user who visits a site into a future customer (also called a “prospect”) or into a customer. There are of course several ways to do this, each with advantages and disadvantages. Either way, if your goal is to sell products or services online, you have every interest in making your conversion process as efficient as possible. You MUST achieve the best visitor / prospect ratio! If you have read our article to fully understand Inbound Marketing , you know that this methodology is broken down into 4 steps:

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As you will have understood, Instagram will allow you to communicate in a different way , in a more fun way with young people wishing to follow you and discover your activity. It will also allow you to generate additional traffic to your site and to better locate you geographically.

Cta: The Call To Action!

In the Inbound methodology, the conversion process starts with the help of “ Call-to-action ” or CTA. Behind this somewhat technical term hides a very simple idea: if you invite a visitor to your site to take an action and you clearly indicate to him the benefits he will be able to derive from it, there is a good chance that it runs. So much for the theory.

In practice, a CTA is therefore a visual and interactive element (it is very often a clickable button) intended to encourage an Internet user to perform an operation. The goal: to send it back to another part of the site where the conversion will be carried out.

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