Let’s say you are the Bulgaria WhatsApp Number List of an e-commerce site specializing in the sale of tennis sneakers. Your product keyword group would look like this: cheap tennis shoes Nike tennis shoe tennis shoe for flat feet At the same time, informational keywords relate to things that interest your audience without them necessarily looking for tennis shoes: tips for serving well how to do a one-handed backhand? do a good second serve average speed of a first serve To be successful in SEO, you will need to optimize the pages of your website around these two types of keywords.

In this way, when an Internet user arrives on your site without having the purchase of a product or service in mind (via an informational research), you will have the possibility of exposing your products to them and of -be converting it into a new customer. Tips for your keyword research Here are some tips for doing your keyword research well. First, use Google’s autocomplete . You probably already know this feature. Every time you start typing a query into Google’s search engine bar, you get a list of suggestions. google-autocompletion seo We recommend that you take a look at these suggestions and take these keywords into consideration for your SEO strategy.

An Algorithm Works Around The Clock

Second, search the Answer The Public tool . answer-the-public-seo Answer The Public is a free online tool that gives you great data about what people are looking for in search engines. Let’s take our previous example: if you have a blog dedicated to the paleo diet and type “paleo diet” in Answer The Public, you will see all the questions asked by Internet users on this subject. questions-regime-paleo seo Among this data, the objective will be to identify interesting questions that you can address through a blog article for example, such as “paleo diet what breakfast”.


Next step: carry out your keyword research. Keyword tools can help you determine how many people are searching for each keyword and how difficult it will be to rank on the first page of Google for that query. In other words, these tools can help you choose the best expressions according to the topic that interests you. Here are the most popular keyword research tools: SEM Rush Moz Ahrefs These tools are chargeable. But the best of the tools to find your keywords is not on this list since it is a free tool provided by Google: the Keyword Planner . google-keyword-planner seo Even if the Keyword Planner was originally designed to drive your.

Intent-technologies Even Though This Is Not A Blog Post

Google Ads campaigns , it turns out to be a powerful tool for selecting your keywords for SEO. All you need to do is enter a transactional (product) or informational keyword into the tool, like below. keyword-planner-regime-paleo seo You then get a whole bunch of relevant data about your query, like a list of related phrases with their monthly search volume. data-regime-paleo-keyword-planner seo Of course, being initially a tool dedicated to sponsored campaigns, the Keyword Planner also provides you with forecast results as well as budget if you decide to invest money in a Google Ads strategy. forecast-keyword-planner-campaign-sea seo You can also use a third-party tool (like Ahrefs, SEMRush, etc.)

which has sometimes more accurate information on the search volume of the keywords. In general, you will need to focus on keywords with a high search volume since that means that this query is typed by a large number of people and therefore can potentially bring you back traffic. However, keyword with high search volume means keyword with increased competition. If you are new to SEO, we recommend that you base part of your strategy on long tail keywords. Why ? Because long tail search phrases are less competitive. long-tail-vs-top-tail-keywords seo .

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