Heineken unveiled a new tv and digital campaign celebrating female. Soccer fans and addressing gender bias that affects both fans and. Players of the sport, according to a press release. The India Phone Number campaign, “cheers to all fans, men included,” features female. Soccer fans across a variety of teams, ages, and ethnicities enjoying. The game in bars with a glass of heineken, or even during intimate situations. In one scene during the 90-second spot, a woman. Leaves a date to watch the game in the bathroom on her phone. In another, a woman slow dances with her partner. Watching the tv over his shoulder. In addition to India Phone Number the ad, heineken has. Launched a mobile webpage called fresher football to correct. Common questions asked about the uefa champions league, which. Tends to overlook data around female games and players.
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Is buying key adwords around popular soccer questions. So female achievements are not overlooked. Key trends defining the India Phone Number state and future of local retail. Explore insights from 144 retailers and over 1,300 consumers as experts discuss. How customer expectations have changed and what you can do to India Phone Number stay ahead. Learn moredive insight: as part of the initiative. Heineken has partnered with former arsenal player alex scott as the brand’s. First female soccer ambassador. In one shorter ad, an announcer is celebrating the career of an arsenal football player. Who led the team to victory. In the end, viewers discover. The announcer is talking about scott, to whom henry raises a bottle of heineken.
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Brand for the fans and we’ve always been passionate. About bringing people together to celebrate the India Phone Number things they love. Now, on our journey to improve inclusivity in football through. Our sponsorships, we’re committed to ensuring the sport is a safe and. Welcoming space for everyone,” bram westenbrink, global head of heineken brand, said in a press release. Heineken’s investment and campaign follow a growing trend by beverage companies. Seeking to India Phone Number capitalize on the growing interest in women’s sports. Women have often been overlooked in sports advertising. With the focus mainly put on male consumers. In 2021, heineken became a partner of both the uefa women’s champions league and the uefa women’s euro tournament.