Heineken claims to have created the world’s first virtual. Beer within the metaverse, per a press release. Therefore, The Bosnia and Herzegovina Phone Number heineken silver brew will only be available. In the beer company’s virtual brewery on decentraland, at which guests. Of a launch party learned how the beer was made while. Dining on “pixilated lobster and caviar” and interacting. With heineken brand ambassadors, such as soccer coach. Thierry henry. Heineken’s cheeky activation on decentraland arrives. As a wave of brands attempt to Bosnia and Herzegovina Phone Number stake out a claim in the metaverse. While also serving as a brand education opportunity for consumers. Dive insight: heineken’s tongue-in-cheek unveiling of a new and entirely virtual. Beer nods to how although the metaverse can bring people together. “it is not the best place to taste a new beer,” as global brand head. Bram westenbrink said at the launch event.

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— which boasts “no calories. No hidden ingredients, and no beer” — was created. To Bosnia and Herzegovina Phone Number be a sarcastic activation that leans into the hype around. Above all, The metaverse and virtual goods, while still drumming up brand buzz.“our new virtual beer, heineken silver is an ironic joke. It is a self-aware idea that pokes fun at us and many. Other brands that are jumping into the metaverse with products that. Are best enjoyed in the real world,” westenbrink said in a press release. Metaverse platforms like decentraland have become prime (virtual). Real estate for brands looking to Bosnia and Herzegovina Phone Number capitalize on consumer hype around virtual products. Above all, And experiences. Miller lite established a metaverse bar to skirt. Super bowl advertising restrictions while nike established “nikeland”.

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Gaming platform roblox. However, Despite the lingering questions surrounding the Bosnia and Herzegovina Phone Number metaverse. Brands are eager to get in on the action in increasingly creative ways. For heineken, the virtual brewery doubles as an educational opportunity. After that, The virtual brewery, consumers can see virtual yeast, known as a-pixels, brewing in horizontal tanks. However, The a-pixels stands in for the actual a-yeast that heineken uses. To Bosnia and Herzegovina Phone Number brew its real-life product. Visitors can also view virtual hops. The entire process is overseen by virtual brewing assistants. And npc versions of heineken brewers. In addition to the chance of rubbing. Shoulders with a heineken brand ambassador.

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