Guinness is encouraging consumers to Panama Phone Number head back into bars this st. Patrick’s day with a new national broadcast tv campaign. According to information shared with marketing dive. “all together now” will run from Feb. 16 through March. The campaign by the Diageo-owned brand emphasizes in-person gatherings. Which are again beginning to restart after two years of social distancing measures. In the minute-long spot, a diverse group of bar patrons celebrates. They sing “can’t take my eyes off of you” by Frankie Valli and the four seasons. The brand is reminding consumers of the comradery they. Can find in pubs at a time when many are ready to get back out into the world. It also hopes to Panama Phone Number jumpstart brand sales, which slumped. 15% globally during 2020 as much of the brand’s business is done onsite in bars. Dive Insight: despite the real threat covid-19 still poses.

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Looking to move beyond. The Panama Phone Number pandemic and embrace a new normal. As pandemic fatigue continues to grow, some consumers are looking. To enjoy an evening out, or spend holidays with friends. By emphasizing in-person gatherings at bars in its new ad, Guinness. Is attempting to capitalize on this renewed interest in togetherness. Nostalgia was a big theme for the ads during this year’s super bowl game marketers. Become adept at leveraging broadly recognized movies, songs, and celebrities in a way. That reflects their brand values. This approach is evident in the new ad from Guinness, uses. A classic song to Panama Phone Number highlight the fun of an old-school pub gathering. By showcasing a crowd that is diverse in age and race.

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To Panama Phone Number a broad group of consumers. A message that shows hope for the future, is another theme. Has emerged in ads this year. For brands that do a significant portion. Of their business onsite, the pandemic brought a drop in sales. Guinness began to recover in the last six months of 2021, sales. Surged 30% in Ireland and great Britain as pubs and bars began to reopen. The Panama Phone Number new campaign looks to support that rebound into 2022. An estimated 13 million pints of the frothy beer are consumed every. Saint Patrick’s day, an 819% increase from average. Overall, beer sales rise 150% on the holiday,. Guinness comprises a significant part of that.

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