Guinness is encouraging consumers to Nigeria Phone Number head back into bars this st. Patrick’s day with a new national broadcast. The tv campaign, according to information shared with marketing dive. “all together now” will run from Feb. 16 through March. The campaign by the Diageo-owned brand emphasizes in-person gatherings, which. Are again beginning to restart after two years of social distancing measures. In the minute-long spot, a diverse group of bar patrons celebrates. They sing “can’t take my eyes off of you” by Frankie Valli and the four seasons. The brand is reminding consumers of the Nigeria Phone Number comradery they. Can find in pubs at a time when many are ready to get back out into the world.
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Therefore, Jumpstart brand sales, which slumped 15% globally during 2020. As much of the Nigeria Phone Number brand’s business is done onsite in bars. Tying together retail’s physical and digital worlds. Explore how over 200 business executives are blending in-store and. Online services to help with ongoing talent campaigns, and improve customer experiences. And boost digital investments. Download now dive insight: despite. The real threat covid-19 still poses, and many consumers are looking to move. Beyond the pandemic and embrace a new normal. Therefore, As pandemic fatigue continues to Nigeria Phone Number grow, some consumers are looking to enjoy an evening out. Or spend holidays with friends. By emphasizing in-person. Gatherings at bars in its new ad.
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To Nigeria Phone Number capitalize on this renewed interest. In togetherness. Nostalgia was a big theme for the ads during this year’s super bowl game. As marketers become adept at leveraging broadly recognized movies. Songs, and celebrities in a way that reflects their brand values. This approach is evident in the new ad from Guinness. Which uses a classic song to highlight the fun of an old-school pub gathering. By showcasing a crowd that is diverse in age and race, the Nigeria Phone Number brand. Can appeal to a broad group of consumers with a message. That shows hope for the future, another theme that has emerged in ads this year.