Recently, Weishi surpassed Douyin to top the App Store free list. Douyin announced that the number of daily active users in China reached 150 million. Coupled with the continuous fermentation of the “head-to-head war”, the two products have made enough hot spots.
As Tencent’s short video app for Douyin, Weishi has similar user positioning, product Mexico Phone Number design, and video content to Douyin. Many old Douyin users scoffed at this “little Douyin”. But what I am very curious about is that Tencent has always been famous for its product design. What changes will be made to the original design of Douyin. Therefore, the author analyzes the differences in product design between the two with the attitude of learning.
1. Demand analysis
Discussing the design of any product is inseparable from requirements analysis.
According to the kano model invented. By noriaki kano for user. Needs classification and prioritization, user needs. Although this may be true, Can be divided into five categories: basic needs, expected needs, exciting needs, undifferentiated needs, and reverse needs. This paper selects the first three types of. Demand for analysis, and combines. The current functions of the short. Video app to infer the needs. Of content browsing users.
Basic requirements: search, play, favorite, and download short videos, that is, the basic user needs to browse and manage short videos.
Expected needs: personalized recommendations, trending topics/challenges, interaction with publishers, users expect. More references to help them discover. More exciting short videos, and want to connect with short videos.
Excited needs: follow-up, e-commerce functions, and realize the closed loop of “watch-shoot” and “watch-purchase” on the basis of browsing, which helps to improve the experience of browsing users.
2. Product Comparison
2.1 Differences in product structure
Since this article analyzes the product design of Douyin and Weishi from the perspective of browsers, the author only selects the functions and pages most commonly used by browsing users for structural analysis.
Although this may be true, Comparing the product structure diagrams of the two, it can be found that the functions of the two are very similar. The differences are summarized as follows, and the author’s thoughts on this are given: