Reddit may not be at the top of your priority list when it comes to allocating your advertising budget. Larger social media platforms such as Facebook, Instagram, TikTok or YouTube look more VP Design Officers Email Lists interesting with higher user numbers. Still, Reddit shows with new numbers and insights why advertisers, especially those from mobile carriers, should consider the platform anyway. The strength of the series is that one video was one of the. Most viewed videos on LinkedIn of the year. A good format helps you to create structure and in recognition by your target groups.’

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Recently , Reddit published an infographic with interesting numbers on the usage of their platform. For example, there are no fewer than 52 million monthly active users with an interest in technology. In addition, there are more than 7,400 subreddits on Reddit in which mobile providers are discussed. The subjects have fixed formats. Freek: ‘Three themes emerged: inclusion and diversity, health & wellbeing, and future of work. We have translated this into the Philips & I series , which consists of interviews with colleagues who have a special story about Philips as an employer. For example, we make one day a year available for volunteer work, and a colleague used that time to make more than a thousand elderly people happy with a personal card during the lockdown.

The number of users on Reddit is falling

52 million monthly users is a lot, but at the end of 2020 they reported 52 million daily users. According to the latest figures , the number of Reddit users in the Netherlands is 353,000 per day. All in all, it seems that the platform is losing a lot in the number of

What users.

What makes Reddit interesting for advertisers is that you will not find their specific target group on any other platform. In addition, one of the graphs shows how discussions flare up around launches from Apple, Samsung and Google. Those can be interesting moments to capitalize on.

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