Instagram has reached 150 million users and has become the social platform that is increasingly difficult to ignore. More interestingly, however, a recent study published by L2 Think Tank found that Instagram provides brands with 25% more engagement than any other social network including Facebook, Twitter, and Pinterest. This photo-sharing app has seen 900% year-over-year growth since it began operations, and demographically its user base is split 70% female and 30% male, according to data provided by the aforementioned research firm. .

Some of the factors to which such success is attributed are the fact that. It is a native mobile platform and that it is almost entirely visual. A winning combination considering the rise of the visual web since other predominantly visual platforms like Pakistan Phone Number Pinterest entered the market. . So selling on Instagram is serious business, so how can you make it work for your ecommerce brand? Here are 4 ways to integrate Instagram into your business. 1. Run a campaign or contest When it comes to user-generated content, let’s just say you can never have too much of a good thing, and there’s no better way to do that than by running an Instagram campaign or contest.

a Profit and Generate Sales on Instagram

Unless your brand is already recognized like Nike or Starbucks, this is a great way to create incentives and get your customers to share their purchases and what they like best about your brand. Launching a contest or campaign is very simple: Choose the right incentive by giving away something people want Select a simple and unique hashtag for your campaign or contest Have a theme that gives your campaign a focal point Add and display content online Luckily, if you’re not inclined to include photos directly from the of Instagram , there are very useful tools that will make your life easier when you run contests and campaigns on this social network.

Some of the ones we recommend are: Link in Spanish to the Instagram API TINT. A good example of a brand running contests on Instagram the right way is Michael Kors . What they do is organize a contest where users have a chance to win one of three limited edition. Watches by uploading a photo showing off their watches with the hashtag mktimeless. Here an example: Creating incentives for your Instagram account through contests. A great way to encourage engagement and make your account more interesting and valuable to your audience. Add photos to your Instagram user-generated product pages. This is a great way to demonstrate to your current and potential customers that your products are not only popular. Are regularly thanks to the psychological phenomenon known as “Social Proof”, a concept covered in depth in our post on psychological triggers that increase sales.

Unless Your Brand Is Already Recognize

The point is that being sociable creatures. We have a tendency to prefer things that other people we interact with like. Why not share images of current customers who use and love your product with your potential customers.  In addition to the usual shiny models and fancy product images? Here is an excellent example. The concept presented above, made by Free People : To add Instagram photos to your product page. Check out Olapic , one of the services we mentioned earlier. Go behind the scenes Nothing generates more engagement. Than giving your followers the ability to see what’s going on behind. The scenes and give them an opportunity to weigh in.

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