The launch of the new Facebook Collection format promises to be one of the most Lithuania Email List online acquisition levers of the moment. And if you take advantage of it now thanks to the recognized expertise of ORIXA MEDIA on Facebook Ads strategies ?
100% mobile ad format, Facebook collection ads allow you to create a campaign combining a main video associated with product images. This specific type of advertising makes it possible to attract the attention of buyers on mobile in a visual and immersive way, and facilitates discovery, navigation and , ultimately, the purchase of products and / or services.
How Does The Facebook Collection Format Work?
Mobile users who click on your collection ad will be led subtly towards a unique after-click experience called “Instant Experience”. This is a full screen that aims to foster engagement, interest and purchase intention. Everything is done without the user having to leave Facebook or Instagram.
What are the advantages ? Thanks to the Facebook Collection format, you will be able to: Offer Internet users a unique and homogeneous experience of the news feed by arousing the discovery of several products, interest and therefore attention on mobile devices Increase your engagement rate thanks to the Instant Experience Generate purchase intentions Transform purchase intention into value-added action (sales) thanks to the Instant Experience (redirecting Internet users to your website or mobile application)
How To Design Your Advertising With Orixa Media?
Creating a Facebook collection ad requires you to have a number of elements and tools, and to follow certain steps. In order to guarantee you the best performance and an optimal return on investment, ORIXA MEDIA supports you in the design of your Facebook advertising , from the consulting phase to the distribution phase, for a 360 ° realization. Our certified experts design and distribute your ads while respecting all of Facebook’s advertising rules .
To carry out your advertising in the best conditions, we select with you: The most relevant advertising model among those offered by Facebook: Instant Storefront, Instant LookBook, Instant Customer Acquisition or Instant Storytelling An image, a Canvas format or a cover video (more common) for your featured advertising visual Several product images (minimum 4) A sample of products from your catalog (50 maximum) to integrate them into your advertising (if you have the necessary resources)
Facebook Collection – ORIXA MEDIA