Initially launched in 2017, the Showcase format made it possible to group together Japan Email List products from your catalog, under a single Shopping ad. As part of his research, the Internet user therefore had an overview of the availability of various products of a brand.

The particularity of this type of ad?
A “showroom” display that allows you to significantly differentiate yourself from the competition thanks to the originality of your offer, thus encouraging the user to choose you. Also, since their launch, showcase ads have provided access to a page offering promotions, descriptions and products directly from your feed, and generally displayed following a search on a brand or on more general queries.

Showcase Ads: Booster Shot

Some time ago, Google changed the Showcase format to allow advertisers and retailers to respond to the new consumption habits of Internet users, who are very receptive to the video format in advertisements. From now on, it is possible to integrate a video in the campaigns in addition to the images.

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The goal? Reinforce the impact of showcase ads through a more immersive experience for potential buyers to help them engage more meaningfully with the products offered. The result is therefore an improvement in commercial performance and the engagement rate generated by the video format.

A High-performance Format

Known as a premium format, Showcase placements have 3.6x above-average conversion rates, and enjoy 20% more conversion credit. In addition, on the user side, 90% of them say they discover new products via YouTube, and 2 in 3 confirm that they take these products into account when they want to buy quickly.

Note: today, the format is available from around 100 advertisers only (US, UK, France and Germany).
Facebook officially launches showcase ads. With Showcase ads, there are new opportunities for online video and TV ad buyers participating in the initial sales cycle to reach their target audiences with premium videos on Facebook. Showcase is now available for campaigns targeting U.S. audiences and includes the following products:

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