Facebook Ads: the estimated reach of Custom Audiences again available Contextualization A little over a year ago, Facebook made the decision to stop Israel Email List Custom Audiences estimates. Why this decision? Researchers at Northwestern University had discovered a vulnerability that made it possible to infer the attributes of Facebook users via the tool.

Mary Ku, Director of Product Management at Facebook, Availability of the “Delete history” functionality According to Facebook, the “Delete history” feature should be rolled out in the coming months, that is, more than a year after the first unveiling announcement.

The Estimated Scope Of Custom Audiences Again Available

To improve security around its tool for estimating the reach of personalized audiences, Facebook has focused its efforts on 3 points: Confidentiality Detection The new restrictions
The new restrictions include custom audience rate limits, the number of audiences or API calls an account can have. The new price limits were designed to limit potential abuse and will not impact most advertisers, according to Facebook.

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Reach estimates were a handy tool for advertisers to determine approximate campaign sizes and manage budgets and bids accordingly, without expending a lot of time and effort. Facebook announces new feature that will impact ad targeting In the coming months, Facebook will launch a new “Delete history” feature to provide more transparency between Internet users and businesses.

Digital Strategy On Facebook Ads

In summary, just like Google, which now offers a feature for the automatic deletion of browsing histories, Facebook is soon planning to offer its users the possibility of deleting their browsing history outside of Facebook to avoid any advertising targeting on this data.

To conclude, 2020 should not see any big revolutions in the world of social media. On the other hand, the next few months will be an opportunity to see major trends take hold, such as the TikTok phenomenon, influencer marketing or social shopping.

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