Disappearance of the relevance index on Facebook Ads
The Facebook Ads Kenya Email List index will disappear from metrics on April 30 and will be replaced by 3 new metrics that are supposed to be clearer.

As a reminder, the relevance index on Facebook Ads allows you to score from 1 to 10 the relevance of an advertisement to a given audience. This is more or less the equivalent of the quality score on Google Ads, except that Facebook does not communicate on the performance criteria of this score. These new features will be rolled out in the coming weeks and as the next updates to the application continue. Do not hesitate to contact one of our consultants to support you in your Social Ads strategy on Facebook .

What Are The 3 New Metrics Offered By Facebook To Replace The Relevance Index?

Always with the objective of bringing more clarity in the analysis of advertisers’ performance on Facebook Ads, the world’s leading social network offers 3 new, clearer metrics, available from April 30:

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Quality ranking : this index will make it possible to measure the perception of the quality of an advertisement, compared to advertisements broadcast on the same target. Engagement rate metric : this index will measure the engagement rate of your advertisement compared to the engagement of advertisements of the same type, broadcast to the same target. Conversion rate ranking : this index will look at the conversion rates in comparisons to advertisements with the same objectives, and the same audiences.

Disappearance Of The Relevance Index On Facebook Ads

Objectives: these 3 new indicators aim to help advertisers to create quality advertisements by ensuring optimal distribution, and to increase the level of performance of their campaigns. The better the scores, the stronger the deliverability of the campaigns, and the lower the bids and acquisition costs. Advertisers will also be able to benefit from more precise performance monitoring in order to consider more concretely the optimizations to be implemented.

Especially since several tools easily accessible on the Internet now allow the generation of doctored but extremely credible videos. As proof, the number of deepfakes put online has more than doubled over the last twelve months, a sign that this dubious technology is now within the reach of a wider audience. It is for this reason that Facebook set out to considerably reduce the visibility of this content transformed by artificial intelligence.


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